P
OSITION OBJECTIVE -
* he position is responsible for increasing business revenues -
* he position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction -
* versee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store -
* epresent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience -
* rovide leadership and support to all the employees K
ey Responsibilities S
ales and profitability: -
* chieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage -
* et store sales target to maximize the sales and profitability -
* uide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources -
* ffective management of the operational costs, reduction in operational costs by automation -
* dhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees -
* versea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times -
* ecruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements -
* valuate the performance of the employees annually and promote open lines of communication through coaching and motivation -
* nterpret and make decision on operations and visual standards based on store and client's needs Employee development -
* dentify store training and development needs in conjunction with the Brand General Manager and training department -
Formulate a succession plan, in conjunction with the Brand General Manager -
Set KPI's and KRA's for direct subordinates and conduct performance appraisal
and feedback -
* nvolve in the selection and recruitment of the operational staff, when required -
* nsure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication -
* onduct regional sales and operations meetings on regular basis -
* rovide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance -
* nsure brand participation in loyalty program 'Club Apparel' -
* eekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management -
* onitor store inventory in consultation with Brand General Manager and Brand Managers -
* romote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales -
* onitor slow-moving and out-dated stock, in consultation with Brand Managers -
* nsure stock security measures are effectively managed by Store Managers Store design and projects Management -
* nvolve in the design and layout process of the new store projects -
* esign a "New Store Schedule' prior to commencement of design process -
* rovide guidance to concept Architect during the design and implementation process -
* onduct regular Project update meetings with the Projects team -
* rovide guidance and support to territory during set-up and merchandising phase Miscellaneous -
* nsure enhanced brand visibility and provide inputs for marketing and brand awareness -
*
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