Overview
* Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand
* Execute brand strategy through rigorous planning and monitoring of marketing activities - to drive sales and share growth in line with overall corporate strategy and ambition
Responsibilities
* Execute transformation of Doritos including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact & stakeholder management
* Work closely with the Brand Manager ensuring regular updates, escalations & de-bottlenecking in-line with overall governance structure as defined by the organization
* Lead cross-functional projects for Doritos, liaising strongly with internal stakeholders (Sales, Marketing, R&D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO & innovation launch pipeline, marketing planning & commercialization
* Perform regular follow-ups with distributors to track sales progress & flag gaps
* Actively track financial performance of the brand and highlight risks/ gaps to the leadership
* Conduct robust cost benefit analysis for each initiative under Doritos to ensure overall economics are in line with organization objectives & are not profit dilutive
* Support in insight development, performance tracking and identifying opportunities for growth of the portfolio
* Assist in the development & execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting
* Proactively manage brand's A&M budget to ensure sufficient campaign funding with keen view of overall brand budget
* Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)
* Act as a "guardian of the brand" ensuring all local executions are in-line with PepsiCo standards
* Work with agencies for product research, activations for "gaming" platform (both ATL & BTL) & promotion plans
* Identify & work closely with "gaming" platform partners to enhance equity; Extensively work with agencies to identify & onboard relevant brand ambassadors
* Manage approval process (packaging, promotion) with agencies, suppliers & govt authorities
* Lead on ground analysis of consumer behaviour, market trends & competitor activity to identify potential growth opportunities
* Drive innovation agenda for brand portfolio, lift & shift opportunities, product enhancement & flavour range revamp initiatives in collaboration with insights, research and production teams
* Align field operations to marketing calendar & provide support
* Monitor & report on industry / category best practices - through competitor benchmarking
* Develop & communicate channel specific initiatives with GTM team & salesforce, with focus on driving growth of new flavours & innovations; collaborate & support them throughout execution
* Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda
Qualifications
Experience/Education
* Graduate/Post-graduate from premiere institutes preferably related to Business
* 5-8 years of experience
* Prior FMCG brand marketing experience
Competencies
* Brand building & activations
* Led new brand/sub-brand launch hands-on
* Created & executed comprehensive brand plans & granular marketing activity calendars
* Managed BTL activities like pack design, PR, digital & shopper
Stakeholder management
* Strong cross-functional collaborator
* Exposure to internal commercials, financial acumen including brand P &L awareness Project management
* Strong project management skills and ability to drive multiple projects through business stage-gate process
* Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on
* Drove strategic direction in creation of extensive & detailed brand plans
* Oversaw & managed BTL activities like pack design, PR, digital & shopper
* Involved in selection of appropriate media agencies to drive marketing agenda
**Auto req ID:** 280688BR ## **Job Description** ** _PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and con…
**Auto req ID:** 277338BR ## **Job Description** PepsiCo 's strength is its people. Winning together is all about respect for one another's unusual traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and w…
**Auto req ID:** 280688BR ** _ PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfoli…
P OSITION OBJECTIVE - The position is responsible for increasing business revenues - * he position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction - …
المسؤوليات: • تخطيط وإدارة التقويم السنوي للتسويق والاتصالات مع مراعاة عائد الاستثمار للأنشطة • إدارة الإنفاق الجاري لميزانية التسويق وإنشاء خطط عمل لتسليم مشاريع التسويق في الوقت المناسب وبطريقة فعالة • وضع خطة مفصلة لتنفيذ الاستراتيجية بما في ذلك أدوات التسويق والمواد والأنشطة المحلية لتحقي…
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