Assistant Brand Manager (NPC)

Auto req ID: 277338BR

Job Description

PepsiCo 's strength is its people. Winning together is all about respect for
one another's unusual traits, backgrounds, perspectives and experiences. Our
teams reflect the diversity of our customers and our communities, breaking
down barriers and winning awards.

Around the world, we're working hard to give people the tastes they crave and
the nutrition they need. We dream globally and act locally, constantly
innovating to sustain our planet, our people, our communities and our business
practices. As a global food and beverage company with brands that stand for
quality and are respected household names such as Quaker Oats, Tropicana,
Gatorade, Lay's, Tasali, Cheetos & Doritos and Pepsi-Cola, we are committed to
Winning with Purpose; pushing to be best and fully committed to the people we
share the planet with.

Are you ready to explore PepsiCo Saudi Snacks Food Limited and be part of this
iconic multinational? Seize the day for real life on the job Learning? Enjoy
some flexibility that will ensure you are balancing your personal and
professional life?

Our employees are at the heart of PepsiCo. Through the Company's dedication to
Talent Sustainability, we continue to support the development of employees. A
possibility, our employment brand, reinforces our dedication to our people;
enabling them to reach new heights in their careers and becoming truly world-
class talents. PepsiCo is universally recognized as one of the best companies
in the world for leadership development.

Job Purpose:
The Assistant Brand Manager will play a critical role in Implementing
strategies on NPC brands, to improve brands key business KPI 's following
marketing insights & trends, with strong execution of brand plans in line with
the Annual operating plan

Key Accountabilities:

Flawless execution of marketing initiatives within MU
* Plan & execute the brand's marketing calendar in full, working with cross-functional team to deliver excellent in market brand execution.
* Manage the brand's A&M budget.
* Work with agencies to deliver brand research, activations, including sampling & promotion plans.
* Translate local knowledge to engaging brand activations.
* Work on localizing launches & activations, including ad copies, POSM, & packaging.
* Align field operations to the marketing calendar and provide the needed support.
* Communicate initiatives to sales force and support them.
* Align activities with stakeholders, including sales team, regional teams, & legal team.
* Manages agency/supplier on local production of marketing materials and media buying
* Develop local media contact
Owns local events and activities
* Negotiates and executes events, sponsorships, samplings within BU guidelines
* Acts as "guardian of brand" to ensure all local execution meets Pepsico standards
* Executes local tactical initiatives, e.g. value promotional package
* Manages local brands if no synergy internationally
* Manage approval process (Packaging, Promotion) with agencies, suppliers and government Authorities.
Provides input to BU
* Provides input on program design and performance in market
* Reports on competitor initiatives
Support the achievement of monthly & yearly sales targets (Commercial)
* Monthly follow up on distributors sales progress
* Reports gaps & suggest correction measures
* Analyse in market sales and distribution
Drive the development of channels specific initiatives
* Develop and communicate MT-channel specific consumer offers/promotions
* Support in driving TT-channel agenda and initiatives required for the development NPC Brands
* Market visits for data collection
* Closely works with DX function to ensure flawless execution of trade/consumer offers
#LI-MENA

Qualifications/Requirements

Qualifications / Requirements

* Prior working experience as an Assistant Brand Manager or a similar role.
* Thorough understanding of product pricing, packaging, distribution, and positioning.
* Conversant with current marketing trends and best practices
* Impeccable research, data collection, and analysis skills.
* Strong organizational skills and ability to meet tight deadlines.
* Excellent communication skills.
* Team player with a creative and results-oriented mindset
* Exemplary time management skills.
* Good understanding of market trends and retail selling.
Relocation Eligible: Eligible for Standard Relocation
Job Type: Regular