UX Researcher

Qawafel is a B2B marketplace that aims to provide a trustworthy digital
infrastructure that connects suppliers to buyers within the refrigerated and
chilled consumable products. This is prime-time for B2B marketplaces, and we
are growing rapidly. We are seeking professionals that are interested in this
space and are thrilled to be the pioneers in this industry. Our vision is to
enable suppliers to focus on production and supplying, while buyers focus on
serving the end consumers... Qawafel's technology will enable the entire
ecosystem in between. Trust and trade are two sides of the same coin, and our
heritage is filled with both. We hope that you share the same sentiment and
are as excited as we are to revisit our heritage with the promise of
technology.

As a UX Researcher, you will be tasked to:

• Collaborate with tech, business, operations and product teams to identify research questions, validate assumptions and outline product goals


• Leverage both qualitative and quantitative data to form a deep understanding of user behaviors, needs, pain points and opportunities


• Plan, design and lead research activities using a variety of methodologies including: in-depth interviews, contextual inquiries, field/ethnographic research, comparative/competitive analysis, heuristic analysis, card sorting activities, site analytics and content audits/analysis


• Ensure that the customer 's needs and wants are understood and considered throughout the development process


• Create actionable deliverables including research reports, personas and customer journeys


• Shape engagement by translating insights into creative ideation, make strategic and creative leaps from data-led insights and move projects forward by initiating collaboration


• Collaborate with wider team to outline research sprints and define key checkpoints of where research, testing, and feedback is completed, communicated, and integrated into design sprints


• Become an expert in new technologies, trends, and consumer behaviors to help make marketing and product strategy recommendations


• Build out foundational and reusable desk research of industry trends, and support new business generation.


• Give input on the planning and estimation of scope/resources on projects which include a research element.


• Build out a framework for research that can be utilized by other disciplines, to help scope and design projects.


• You can fluently communicate in Arabic and English


• You have a track record of assuming the responsibility of UX Research tasks


• You are a researcher who also likes to uncover challenges, analyze problems and help design solutions to the pain points you uncover


• You are an expert knowledge across a broad range of primary research, secondary research and analytical techniques


• You possess experience with producing customer insights and/or B2B market research, solid understanding of UX and usability best practices and sufficient understanding of the B2B product development


• You are familiar with quantitative research methods, comfortable with metrics and A/B tests, able to synthesize quantitative data with qualitative user research


• You are naturally curious, optimistic and entrepreneurial outlook


• You are driven to do inspiring work that solves hard problems and makes an impact


• You value data's role in creative work, and vice versa


• Enjoy working collaboratively in a multidisciplinary team


• Prize different perspectives and smarts without ego


• Embrace uncertainty and change as part of the process


• Strong listening and observation skills, ability to check own and team biases


• Cultivate a work environment that's supportive, respectful and fun