Position Summary
1. Plan and create the marketing communication asset to achieve the
IMC(Integrated Marketing Communication) strategy.
2. Develop the execution strategy to ensure that the marketing communication
asset is used organically and multi-dimensionally at all touch points.
Role and Responsibilities
1. [Creative production] Participate in the ATL(Above The Line) and BTL(Below
The Line) marketing asset production process in accordance with the company's
brand strategy for effective IMC(Integrated Marketing Communication).
2. [Agency management] Participate in close communication with the agencies
by delivering clear briefings, thus deriving ideas that align with the
communication strategy and the output wanted.
3. [Marketing asset execution] Participate in the setting of the multi-
dimensional execution strategy for ATL(Above The Line) and BTL(Below The Line)
marketing activities which are different by each touch point.
4. [Gauging and analyzing communication impact] Analyze the communication
impact through before and after consumer research.
Skills and Qualifications
* Learns to use professional concepts. Applies company policies and procedures to resolve routine issues
* Works on problems of limited scope. Follows standard practices and procedures
* Normally receives detailed instructions on all work
* Typical entry point for university graduates
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