As the Brand Manager you will be responsible to d evelop the brands
strategy, plan the necessary marketing & advertising initiatives (Offline &
Digital). You will be the point of contact between GM, dealer and agency
partners for all offline and online advertising communication as required for
vehicle launches, product life cycle sustainer campaigns, creative
optimization and tactical in-market creative development. As well as to
develop offline, online and branded communication strategies to grow the
brand's opinion/consideration/intention amongst the target audience. In
addition to plan, develop and implement the annual brand advertising and the
media plan that support the annual brand promotional priorities. The role is
also responsible for ensuring brand advertising is well managed and adheres to
brand guidelines. Contribute to seeding the accurate brand message across the
global organization, dealerships, media outlets, agencies, etc.
Other responsibilities include:
* Develop brands strategy, plan the necessary marketing & advertising initiatives (Offline & Digital) and implement them to achieve market share.
* Work closely with Dealer for brand development, strategy, launch preparation, advertising and promotional activities.
* Ensure integration of all elements of marketing mix to drive impactful marketing campaigns.
* Develop marketing briefs that give focused direction to team/agencies to develop effective campaigns that build equity and drive results.
* Support annual media planning process in line with available budgets
* Knowledge and application of the latest brand CI and guidelines.
* Manage Creative and Media agencies.
* Conduct effective plans for exhibitions participation; manage the execution of all activations
* Study market trends and consumer preferences to understand and specify customer expectations
* Maintain monthly digital calendar, drive high engagement content & achieve social media KPIs
* Monitor the online sentiment and communicate the voice of the customer to the ICare team.
* Regular training for social media moderators ensuring their proper knowledge of the brand.
* Update Chevrolet Egypt website with all new launches and necessary updates
Regional & Global:
* Align regularly with regional and global teams on product launches, campaigns and website updates utilizing content of regional assets
Knowledge and Experience:
* Good understanding of the Marketing & Sales process at an Automotive OEM or related field
* Good understanding of consumers and trends in Egypt
* Awareness of the latest trends in marketing, advertising and media.
* Work experience at a marketing agency is an advantage
Education:
* Bachelor degree in Marketing/Business Administration or equivalent experience
* Minimum 5-6 years of marketing communications experience (automotive preferred)
Skills:
* Very strong multi-tasker
* Action oriented
* Time management
* Detail oriented
* Analytical skills
* Strong presentation skills
* Creativity
* Planning skills
Competencies:
* Innovation Management
* Managing Vision and Purpose
* Strategic Agility
* Managerial Courage
* Customer focus
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion
and we embrace the responsibility to lead the change that will make our world
better, safer and more equitable for all.
We aspire to be the most inclusive company in the world. We believe we all
must make a choice every day - individually and collectively - to drive
meaningful change through our words, our deeds and our culture. Our Work
Appropriately philosophy supports our foundation of inclusion and provides
employees the flexibility to work where they can have the greatest impact on
achieving our goals, dependent on role needs. Every day, we want every
employee, no matter their background, ethnicity, preferences, or location, to
feel they belong to one General Motors team.
General Motors is committed to being a workplace that is not only free of
discrimination, but one that genuinely fosters inclusion and belonging. We
strongly believe that workforce diversity creates an environment in which our
employees can thrive and develop better products for our customers. We
understand and embrace the variety through which people gain experiences
whether through professional, personal, educational, or volunteer
opportunities.
We encourage interested candidates to review the key responsibilities and
qualifications and apply for any positions that match your skills and
capabilities.
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understand…
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understand…
Want to drive the masterplan behind a leading brand? As a Brand Manager at Reckitt, you'll have the freedom to take a major market by storm. **Brand Manager** **Dubai, Dubai** **Competitive Salary & excellent benefits package** **Focusing on a dedicated market, you 'll make your mark by makin…
* Brand Plan Development - develop a plan that achieves company targets. This will include, but is not limited to, advertising, program/promotions, and research. * Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results. * Program manag…
**Are you looking for meaningful work? Come to P &G where Brand Management was born!** Did you know P&G invented the concept of branding and data driven brand management? Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers! ##…
**Accountabilities** to the Business unit head Maximizes the Brand potential Executes Brand Plan Delivers branding campaign **Qualifications** _The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experie…
Job Description Our client : We are currently seeking a Brand Manager to join with a well- established, family group in Riyadh, KSA. Your role: As a Brand Manager you will be required to look after all the marketing aspects of the company. Tasked with a broad variety of outbound related marketing a…
Our Client A Dubai based sports and equipment distributor Your Responsibilities * Manage, service and grow existing accounts * Negotiate contract agreements and packages with retailers * Achieve monthly and annual sales targets * Manage all company brand accounts * Prep…
Location: Salmiya Date Posted: November 09, 2022 **About the Client** A well-known and leading luxury retailer, with a presence in the space of Fashion, Jewelry, Watches and Technology to provide their customers with an unforgettably luxurious and personalized journey, working towards becoming th…
Majid Al Futtaim Retail invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decad…