Job Description
* Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
* Developing effective media buying strategies and campaigns with marketing teams to most effectively reach the desired audience.
* Running effective and qualified lead-generation campaigns for different clients.
* Daily Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget Management and Landing Page Analysis.
* Continuous improvement by proactively assessing the latest digital practices and methodology.
* Track and measure SEO and Google Analytics metrics and provide reports.
* Plans, manages and executes paid social campaigns, including but not limited to account setup, strategy development, and management.
* Build, create and optimize direct Email campaigns.
* Sourcing and presenting audience data and media buying proposals to management for feedback.
* Monitoring campaign objectives and spending and evaluating campaign performance: reach engagement, order volumes, etc.
* Tracking and presenting campaign data such as views, click-through rates, engagements, and customer conversion rates.
* Monitoring audience and media trends, practices, and new technologies.
Job Requirements
* 3+ years of professional experience as a media buyer
* Bachelor's degree in advertising, marketing, communications, or similar.
* Good understanding of media analytics tools.
* Strong computer skills with programs such as Google Suite, and Facebook Business Manager.
* The ability to collaborate with others and work as part of a team.
* Strong communication and networking abilities.
* Excellent interpersonal and negotiation skills.
* Experience in B2B Marketing Campaigns.
* Background Agency is preferred.
JOB DETAILS
* Contract Type: Full time
* Working Hours: 40h per week, 5 days per week
* A rich, professional, and friendly culture, where you will learn, implement, and grow.
If you find yourself interested please fill out this form.
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