PR COORDINATOR, DUBAI

STAGE
PLEIN TEMPS
EMIRATS ARABES UNIS
DUBAI
COMMUNICATION & MEDIA
DÉBUTANT
DATE DE PUBLICATION - ‎19-AOÛT-‎2022
REFERENCE - PCD17957

POSITION
THE CONTEXT __

Since ‎1947, the men and women of Parfums Christian Dior have embodied the
founding "couturier-perfumer's" unique spirit of excellence, creativity and
expertise, both in France and throughout the world. Our House is an open and
highly-focused collective, a leader that thrives on the creativity of all its
stakeholders.
YOUR MISSION ______
Communications

• Work closely with the PR Team to manage and execute the communications strategy for PCD Orient throughout the region across multi-media platforms


• Build strong relationships to leverage opportunities for PCD:
  
  
  • Weekly meetings with influencers to seek out new opportunities to collaborate on digital special projects
  
  
  • Daily contact with press and e-zines in the Middle East to generate coverage ensuring Dior's SOV is maintained and progresses ahead of market trends, ensuring Dior is an image leader
  
  
  
  


• Executing special editorial content projects with influencers, including contracts, communication plans, production, editing, launch timelines and approval


• Working with selected media titles to pitch large feature led coverage leveraging Dior's egeries and brand spokespersons meeting coverage targets


• Regular contact with PCD central team to seek approval on brand assets, share reports per launch, weekly and monthly reports and organise local PR events


• Compile and deliver coverage reports on a weekly basis, including ad hoc request from PCD central team, and ensuring coverage is uploaded on the Dior Clippings platform regularly


• Managing the regular mail out timeline as per each media lead (print, digital and influencers)


• Closely monitor competitor activities, industry trends on a local and international basis. Discover new influencer profiles in the fast-paced environment
  Press Kits / IPKs / Press office


• Downloading all digital assets from PCD central team and sending materials for translation


• Creating live media links with press content for send outs


• Take responsibility for the compilation and delivery of all press kits and IPKs for new launches and sending out to press in UAE and across Gulf region


• Liaising with driver on daily basis for send outs to press and influencers


• Following up with press via phone to ensure press kits are received


• Placing internal requisitions for new launches and basic stock and coordinating with external company for press kits dispatch


• The overall managing of press office including forecasting of new product launches detailing quantities for each market and managing the lead time expectations. Ensuring stock levels of press samples are accurate for PCDO press office
  Core Markets

• Serve as day-to-day liaison with markets, negotiating features, communicating on strategy


• Provide markets with necessary tools needed to generate press coverage and secure exclusive stories in local markets (videos, photographs, print collateral, press gifts, Q&A's, etc.)


• Liaising with agent and press in South Africa, India and Turkey to on a day to day basis


• Shares assets and ensure PCD guidelines are being respected


• Identify local influencers to form collaborations with. Guide the markets in developing strategic relationships


• Negotiate features in print and digital


• Plan local events and media meet visits


• Following up on all launches, ensuring coverage targets are met and results submitted on time
  PROFILE


• Previous experience in PR in the region


• Understanding of digital communications and social media is imperative.


• Excellent written and communications skills are paramount.


• Solid organizational skills, visual skills, ability to prioritize and strong attention to detail.


• Must have the ability to appreciate other cultures, and an understanding of the cosmetic industry, fashion trends and regional culture.


• Arabic speaking is an advantage