Position: Assistant Social Media & e-Commerce Manager (Full time #‎534364)
Property / Office: Emirates Palace, Abu Dhabi
Location: Abu Dhabi, United Arab Emirates

Duties and Responsibilities

• With the guidance of the Social Media & E-Commerce Manager or Director of Marketing Communications, design and implement the hotel's social media and e-commerce strategy with KPIs


• Proactively plan creative, compelling and targeted social media and e-commerce activity and campaigns under the supervision of the Social Media & E-Commerce Manager


• Stay informed of upcoming trends and developments within the field of social media and e-commerce


• Research and develop new ways to leverage social content to improve performances


• Setting KPIs and using analytics (including Google Analytics, email marketing tracking etc) to regularly measure, evaluate and optimize all digital communications activity


• Conduct competitive analysis studies on digital marketing trends and competitors review


• Oversee and update the hotel's website, including copywriting and editing, with liaison with MOHG e-commerce team and copywriter


• Prepare and implement the annual social media & e-commerce plan in accordance to brand standards


• Draft and post daily feed for the hotel's social media channels as per brand guidelines under the supervision of the Social Media & E-Commerce Manager or Director of Marketing Communications


• Plan and execute social media influencer campaigns; working closely with local and/or international influencers / KOLs


• Create and execute social media campaigns that will generate leads, drive quality traffic and fans/follower's engagement


• Coordinate with the appointed social media agencies to ensure that the management of the social media accounts is in line with the expectation


• Assist the MOHG regional performance marketing manager with the digital marketing execution under the supervision of the Social Media & E-Commerce Manager


• Community and crisis management on multiple social media accounts


• Manage multiple social media accounts using the social media manager application


• Ensure up-to-date hotel information and photos are reflected on all key online travel agent platforms i.e. Expedia, Booking.com, and TripAdvisor


• Prepare monthly reports on social media and e-commerce with the ability to study and analyse figures to improve future campaign performance


• Work closely with various departments to produce quality content for social media


• Writing, commissioning and editing materials for a range of key hotel's audiences for use across all digital communication channels


• Plan, organize and oversee all social media photography / videography sessions


• Assist with community relations events as and when directed by the Social Media & E-Commerce Manager or Director of Marketing Communications
  Key competencies and background


• Holds a Bachelor's Degree in Marketing


• Minimum ‎4 years of experience in social media and digital marketing is required


• Creative and ability to think outside the box


• Excellent communication skills


• Arabic speaker preferred but not essential
  Advertised: ‎21 Mar ‎2023 Arabian Standard Time
  Applications close: ‎21 Apr ‎2023 Arabian Standard Time