JOB DESCRIPTION: • Develop a corporate strategic digital marketing plan which
includes strategies to optimize the corporate customer touchpoints across
Aldar portfolio.
• Support in the development, implementation, tracking, analysis and
optimization of our digital marketing campaigns across all digital channels.
• Develop social media policy to ensure professional and timely responses.
• Create data driven solutions for marketing efforts.
• Optimize online "owned" channels (social media, website, YouTube and B2B
website) ensuring effective SEO and SEM programs.
• Develop a comprehensive social media calendar with input from Head of
Corporate Marketing for tactical events, ensure strategic and effective
content planning and quality production of timely rich content pieces in
keeping with the overall brand for each asset.
• Work with advertising agencies on corporate digital campaigns to optimize
content ; ensure content update on B2B website.
• Responsible for planning and budgetary control of all digital marketing.
• Review new technologies and keep the company at the forefront of
developments in digital.
• Measure and report performance of all corporate digital marketing campaigns.
• Identify trends and insights and optimize spend and performance based on the
insights.
• Brainstorm new and creative growth strategies.
• Collaborate with operational marketing teams to create optimize user
experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touch points.
• Collaborate with agencies and other vendor partners.
• Design, build and maintain our social media presence.
• Ensure bilingual Arabic/English integrity of the intended message,
consistent within corporate guidelines and brand positioning.
• Provide website analysis and analytics in monthly dashboards.

LI-AA2