The Digital Marketing Support Manager will provide project management and
support to supplement marketing strategies and tactics via digital platforms.
Ensure smooth collaboration between Farah main stakeholders and Digital team,
aiming to deliver high quality content on all Farah digital assets. The
individual will be also responsible for online content strategy across web as
well as for online content reputational management and consistency. Jobholder
will also have a strong focus on Farah park mobile apps in order to increase
usage and further enhance park guests experience during their visit.
In order to be considered for this role, you must be able to:
* Support the enhancement of digital content for Farah digital assets by collaborating with Farah stakeholders
* Conduct projects by increasing multimedia content on assets and creating variations for personalization tactics according to Farah content strategy.
* Execute online content strategy across the web for Farah assets.
* Conduct online reputation management, including processes streamlining, brand positioning for Farah assets
* Making sure that available online content is consistent and up to date across the web
* Run regularly brand bidding monitoring for PPC as well as price monitoring among both competitors and partners
* Manage and improve park apps aiming to improve usage and availability app exclusive offers both for regular visitors and annual passholders
* Act as a product owner for mobile apps and deliver new enhancements/functionality to enhance guest experience while visiting Farah attractions.
You must have:
* Experience in Traditional as well as Digital Marketing.
* Excellent communication skills
* Highly organized, with an ability to work to deadlines, and to plan and prioritize short and long-term tasks effectively
* Fluency in Arabic
* 2+ years in traditional or digital marketing
* Experience in working with CMS systems
* Excellent copy writing and proofreading skills, and a keen eye for detail.
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