Digital Marketing Specialist

As a Digital Marketing Specialist specializing in both Search Engine Marketing
(SEM) and Paid Social, you will play a pivotal role in our Digital Marketing
team. Your expertise will be crucial in planning, executing, and optimizing
SEM campaigns to drive traffic, enhance brand visibility, and foster
conversions and revenue for our business. This multifaceted role demands a
comprehensive understanding of SEM strategies, search engine algorithms, and a
results-oriented mindset. Key Responsibilities: SEM Strategy and Planning: -
Develop and execute comprehensive SEM and Paid Social strategies aligned with
overall marketing goals. - Conduct keyword research to identify high-value
keywords and long-tail phrases. - Analyze competitors' SEM and Paid Social
efforts for insights and maintain a competitive advantage. Campaign
Management: - Create, set up, and manage SEM and Paid Social campaigns across
platforms such as Google Ads, Bing Ads, and social media channels. -
Continuously monitor and optimize campaign performance to maximize ROI. -
Manage ad budgets, bidding strategies, and ad creatives for achieving campaign
objectives. - Implement A/B testing for ad copy, landing pages, and other
campaign elements. Keyword Management: - Monitor and adjust keyword bids to
achieve optimal ad positioning and cost-efficiency. - Regularly expand and
refine keyword lists to enhance campaign reach and targeting. - Analyze
keyword performance and make data-driven adjustments. Ad Copy and Ad
Extensions: - Craft compelling ad copy tailored to target audiences and
campaign objectives. - Utilize ad extensions effectively to enhance ad
visibility and click-through rates. Tracking and Analytics: - Set up tracking
mechanisms using tools such as Google Analytics to measure campaign
performance. - Generate reports and dashboards providing insights on key
performance metrics. - Continuously analyze data to identify trends and
opportunities for improvement. Budget Management: - Effectively manage both
SEM and Paid Social budgets, making informed decisions based on performance.
- Forecast and plan for budget adjustments as needed. Stay Informed: - Keep
abreast of industry trends, best practices, and algorithm changes. - Make
recommendations for adapting strategies in response to industry developments.
Qualifications: - Bachelor's degree in Marketing, Business, or a related
field. - ‎3+ years of hands-on experience in both SEM and Paid Social, with a
proven track record of managing successful campaigns. - Has to be Bilingual :
Arabic & English are required. - Proficiency in Google Ads, Bing Ads, and
other relevant SEM platforms. - In-depth understanding of SEO principles and
their impact on SEM. - Strong analytical skills and experience with data-
driven decision-making. - Excellent communication skills to collaborate with
cross-functional teams. - Certification in Google Analytics, Google Ads or
Bing Ads is a plus. - Familiarity with marketing automation tools and
platforms.