Communications Manager

Majid Al Futtaim Retail invites you to join us in our quest to create great
moments for everyone, everyday! We are the leading shopping mall, residential
communities, retail and leisure pioneer across the Middle East, Africa and
Asia, serving over ‎560 million visitors a year. For the past two decades, we
have shaped the consumer landscape across the region, transforming the way
people shop, live and play, while maintaining a strong sustainability track
record and the largest mall in the world to attain LEED Gold EBOM
Certification. We have over ‎40,000 team members in ‎15 international markets
representing over ‎100 nationalities - all keeping the customer at the heart of
everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid
Al Futtaim is the destination for you.

Communications Manager is responsible for supporting the positioning,
promotion and protection of the brand and reputation of Carrefour and Majid Al
Futtaim Retail in relevant market. The role holder will also be responsible
for supporting the Head of Communications Carrefour for internal and external
communications in assigned country. The role is accountable for supporting
strategic counsel and guidance to VP Marketing, Country Manager and Chief
Operating Officer to ensure all Carrefour and corporate communication
engagements are in-line with Majid Al Futtaim's communications strategy,
objectives, policies and guidelines.

Role Details - Key Responsibilities and Accountabilities:

Strategic Development & Planning
* Execute Carrefour brand communication strategy and plans for local country operations- while ensuring the alignment from key leaders and internal clients. Oversees execution of the plans, evaluates their success and report results.
* Ensure adherence of Carrefour and Retail in the assigned Country communication plans with the communications strategy, plan, guidelines, policies & processes of Majid Al Futtaim.
* Support communications plans mapping against business and brand objectives and needs, Majid Al Futtaim core narratives and cater to all relevant stakeholders
* Support developing and maintaining communications content and collateral e.g. narrative, messages, profiles, fact sheets etc.
External Alignment
* Support conducting Carrefour's consumer communications in assigned Country across all channels through a multi-platform and multi-stakeholder integrated model
* Develop and maintain strong relationships with top tier local and regional media and influencers
* Ensure the country's external engagements are channeled through the function and aligned with policies.
* Support management spokespeople's media and public speaking engagements to articulate the brand and company's market and thought leadership and position favourably
* Execute and disseminate content in written and multimedia formats accordingly to company policies and standards
* Execute compelling story-telling content to promote the brand and business among stakeholders across the core narratives of the company, including leading sustainability engagements and communications.
* Handle issues and crisis situations in alignment with Retail and Holding Corporate Communications directives in a timely manner
* Leverage metrics and analysis tools to measure results, traction and effectiveness of communications activities
Internal Alignment
* Support execution of all country-wide internal communication plans and engagements
* Support in company-wide and group-wide change communications
* Work closely with Communications Manager to cascade communications on strategic initiatives
* Executing internal communications activities across suite of channels and platforms where appropriate
* Support updating colleagues internally with all key external public engagements and campaigns
* Support Communications Manager with employee communications activities
* Support regular alignment with Holding Corporate Communications
Social Media & Digital Alignment
* Leverage social media and digital platforms, to develop story telling content digital assets for mobile first end users
* Engage new and existing audiences in ways that ultimately drives awareness, engagement, acquisition and retention of customers through branded content, story-telling and content syndication
* Leverage analytics to optimize content strategy for effectiveness and align with business and brand objectives
* Support developing and amplifying brands voice and visual presentation on social media platforms, maintain strong visual personality
Human Capital Responsibilities
* Proactively identify and seek professional development opportunities to improve leadership and technical skills pertaining to the direct line of work
* Apply and follow MAF Retail's Human Capital corporate policies and relevant procedures and instructions
* Provide training and feedback to direct reportees when required

Definition of Success

• Implementation of communication strategy


• Alignment with MarCom's overall strategy


• Developed relationships with key communication channels

Qualification, Experience & Skills:

Minimum Qualifications/education
* Graduate in Communication, Public Relations of Marketing
Minimum experience
* ‎5+ Years relevant experience in communications (public relations, social media, thought leadership, internal communications, issue and crisis management)
* Relevant experience working with consumer / multinational companies
* Communications agency and media journalism experience preferred
Skills
* Ability to work well in a multicultural environment.
* Good communication skills to engage and influence internal and external stakeholders
* Strategic thinking and sound judgment with focus on impact and an ability to work effectively and succeed in a fast-paced working environment
* Ability to develop and execute strategic communications plans aligned with business and brand needs and goals
* Ability to track results and provide measurable success
* Ability to take on new and creative ideas/concepts and carry them through to their conclusion.
* Excellent people skills when dealing with all levels of stakeholders, including managing and advising business leadership.
* Knowledge of multi-media including best practice, video, audio production, as well as print and design. Competence in MS Office systems.
* Enthusiastic self-starter with well-developed administrative, organisational and self-management skills
* Proficiency and ability to develop, critique and edit compelling communications content
* Understanding of media and stakeholder landscape
* Understanding of communications best practice
* Crisis and issues management
* Strong media relations network
* Understanding social and digital media communication principles