Senior Manager , Postpaid Marketing

The Company

Ooredoo is an organisation on the move. Thanks to our dedicated employees, we
continue to move closer towards our vision to be among the top ‎20
telecommunications companies in the world by ‎2020.
We are a dynamic global telecommunications player operating in ‎17 countries
across the Middle East, North Africa (MENA) and Asia. We cover a population of
more than half a billion people and serve more than ‎68 million customers.
In Kuwait, we employ approximately ‎1,000 talented people, all of whom are
driving Ooredoo to be the number one choice for world-class communications
services in Kuwait. In the face of intensifying competition, increasingly
sophisticated technology and rising customer expectations, nothing is more
important to our success than our team - and it's a team that you can be part
of.
Ooredoo's future is bright, and you can be part of our ongoing success.
The Purpose

Management and development of Post-paid small screen B2C segment and B2B2C
segment according to the company KPIs & segment objectives. Full profit and
loss responsibility and budget ownership for small screen.

Develop and implement post-paid segment strategy, plans and initiatives to
post-paid revenue.

Develop and co-create with affiliation partnership new products that are
relevant to consumer to support small screen acquisitions

Supervise and manage a team to execute the small screen strategy across all
segments

Drive post-paid small screen business by segmenting the offerings to attract
and retain, upsell and x-sell customer base. Focus on full post-paid revenue
from single as well as from multi account users.

Develop and execute small screen strategy and offering by leading the
initiatives with ‎360 approach.
Key Accountabilities & Activities
* Plan and execute the Postpaid Small Screen Segment strategy for B2C and B2B2C along with Senior Director Postpaid according to the company's & individual segment objectives.
* Use market data, to manage new and existing Small Screen products and identify ways to enhance those products based on public perception
* Strategic management and development of the small screen postpaid portfolio, offering & lifecycle management.
* Work with Senior director Postpaid and Lead the Postpaid small screen products budgeting, business & Roadmap planning
* Be product owner for Postpaid Small Screen products throughout the life cycle. Conduct multi-year small screen planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy
* Develop new affiliations and co-create products that contribute to small screen GAs
* Full P&L ownership of postpaid small screen products.
* Initiate customer insight and market research for supporting business objectives.
* Lead requirements; build the brief for the Market Research projects.
* Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities.
* Be accountable for tracking SS revenue targets and the performance of post-paid SS segment.
* Work with the performance measurement team to implement and oversee analytics and KPI's for post-paid SS segment respective initiatives.
* Set the pricing strategy along with the Pricing team and positioning for the post-paid SS offering.
* Owning and monitoring small screen subsidy budget.
* Align with pricing team for the right SS products pricing tactics and actions in order to deliver the objectives.
Align pricing with the other segments and overall pricing strategies
* Define and socialize postpaid SS core value proposition based upon customer feedback and market data.
* Align with cross-functional leadership to leverage key initiatives in other areas of the business that could enhance the overall SS value proposition.
* Develop comprehensive roadmap in the area of SS postpaid that is based on company goals to become leader in digital products offering space
* Lead and execute Engagement Documents (ED) for new SS product launches.
* Approve Product Description Documents (PDD) for the Product Development team for technical implementation.
* Assist in technical implementation as required by the leading PD team.
* Approve RFBT and TRFS for new product launches.
* Work with Senior Director to Develop and implement the small screen Business Plan & Yearly Activity Roadmap.
* Responsible for subscriber target, acquisition & revenue for the small screen segment.
* Manage small screen customers ARPU development through strategies and tactics built on and using segmented offering, penetration, usage, recharge, bundling, packs, pricing, etc.
* Use Customer Segmentation for the segment as per customer value segmentation, customer behavioral segmentation, customer life cycle segmentation & customer value migration.
* Develop compelling small screen positioning and value proposition and selling tools. This can be for acquiring new customers, as well for existing base to enhance revenue. Develop business plans and product positioning in the marketplace.
* Build & execute Engagement Documents & business cases for any new product or promos for small screen product as per the roadmap.
* In sync with Senior Director set the scope & objective for the small screen segment, schedule in financial terms of segment-related activities with the purpose to secure necessary operational involvement and resources from that particular Function.
* Accountable for revenue attainment with profitability and success of small screen product or group of products through development and execution of comprehensive marketing plan.
* Set quality KPIs and drive sales to achieve quality customers.
* solving gaps with segmented promotion approach.
* Set device strategy for the segment along with the device team. Track KPIs for small screen device stock management.
* Work closely with GTM teams to propose complete offers addressing all customer needs.
* Interact and set business requirements for third party suppliers, vendors or partners.
* Support and execute the small segment team to launch the GTM for promo/products
Coordinate with all relevant departments on launching a promo/product
* Lead quality and business analysis to set targets for a new product/promo launches
* Tweak product/promotion to achieve the set target for acquisition.
* Develop post launch analysis and take corrective actions.
* Monitor and report segment KPI and status against targets and budget.
* Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyse how these impact market share. Recommend and implement changes required to be competitive.
* Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities.
* Establish requirements to effectively manage and track to a plan of record, including total sales, revenue, churn and contribution.
* Foster strong relationships with internal and external resources. Engage with different functional teams and business units (in order to drive business success and optimization.
* Attend Operations and Marketing division meetings as required.
* Proactively take responsibility for self-improvement by staying well informed of developments, knowledge and innovations in relevant field of expertise.
* Attend Training Programs, Courses, and Seminars, conferences, vendor meetings, User Groups and presentations to be ready with the latest business ideas.
* Other duties as reporting directed by the line manager or other top management members.
Requirements

• Required minimum ‎7 years of experience based on progression ladder in a similar environment (consumer service industry)


• Minimum ‎5 years in marketing with proven record of accomplishments.


• Strong knowledge of market conditions and potential target market/customers.


• Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities.


• Creative and Analytical mind with desire to grow business.


• Ability to do multitasking and work under tight schedules.


• Strong knowledge of local market conditions and potential target market/customers will be advantage.


• Ready to go extra mile to get things done.


• Fluent verbal/written communication in English. Arabic an advantage.


• Good knowledge of MS Office applications like Power point, Excel, Word etc.


• Affectively manage people and resources