Manager Brand Programs and Portfolio Dubai, United Arab Emirates Commercial

Be a part of a revolutionary change

At PMI, we've chosen to do something incredible. We're totally transforming
our business and building our future on smoke-free products.
With huge change, comes huge opportunity. So, wherever you join us, you'll
enjoy the freedom to dream up and deliver better, brighter solutions and the
space to move your career forward in endlessly different directions.

Philip Morris Management Services Middle East Ltd. is looking for a qualified
Manager Brand Portfolio and Programs to join the Marketing & Digital team in
the GCC Cluster, based in Dubai.

As a Manager Brand Portfolio and Programs, you will have the opportunity to
contribute in establishing our smoke free products, as an experience brands by
leading brand and marketing omnichannel communication strategies and content
development, with strong focus on digital marketing engagement and customer
relationship management, with the objective to drive educated category
awareness and build brand equity, while accelerating the conversion of adult
smokers who would otherwise continue to smoke to smoke-free products and
strengthening the emotional bonding of adult users of smoke-free products with
the brand.

Your 'day to day'

• Manage the local brand building for smoke-free products across the markets of the ME Cluster and embed brand guidelines in all commercial programs, projects and initiatives, providing brand and content deep expertise, from idea generation to GTM (go-to-market) and omnichannel execution, to ensure they leverage on consumer trends, provide solutions to consumer pain points, capture retention or acquisition opportunities and address competitive challenges


• Develop, own and project manage the execution of the brand communication plan and editorial (B2C) calendar, in line with the global marketing calendar and each market's business objectives, and in collaboration with the Marketing & Digital leadership team, the Commercial Operations and Consumer Experience teams, the Digital Hub and the markets' commercial teams


• Manage the brand content creation and management for products, accessories, consumables and services across channels and touchpoints (offline and online), in collaboration with channel leads, while embedding global best practices in local content management through the localization/ transcreation of messages, toolboxes and initiatives


• Leverage on market data and consumer insights to localize content themes/topics that resonate with local target audiences and execute a plan to educate consumers to critical behavior changes.


• Identify key opportunities for local campaigns, based on expertise and knowledge of the local trends and business environment, design them in line with PMI guidelines, and work in close collaboration with the Marketing & Digital, Commercial Operations, Digital Hub and market commercial teams to ensure effective deployment across all channels


• Create and organize impactful events and other below-the-line activations to build and strengthen brand equity and drive increased awareness and advocacy for our smoke-free products


• Continuously assess and monitor brand and product communication effectiveness (across channels) and consistently find opportunities to optimize, in order to ensure maximum awareness, acquisition and retention, and NPS


• Manage external marketing agencies, suppliers and partnerships, including the selection and optimization of the portfolio of partners, in collaboration with the Digital Marketing team and the Digital Hub, to ensure digital first content production.


• Ensure that all developed materials and implemented activities are fully in line with local regulations and PMI marketing code, by seeking advice from Legal and External Affairs departments, as well as submitting and receiving necessary approvals for all developed plans prior to implementation

Who we're looking for

• You have University degree in Business Administration/Marketing/Digital Marketing; MBA is a plus


• You have minimum ‎7 years of well-rounded experience marketing/brand management experience; preferably in consumer-centric functions and multinational environment


• You have ‎3+ years of experience in omnichannel marketing strategies and digital marketing


• Strong understanding of and passion for brand marketing and communication


• Consumer centricity and performance marketing mindset, with strong ability to analyze and interpret multi-channel consumer data (and connect the dots) to arrive to high quality decisions and action plans


• Exceptional planning and project leadership skills; experience working in multi-disciplinary cross functional project teams and managing a variety of internal stakeholders and business partners


• Strong analytical skills, problem solving capabilities and data-driven thinking


• Fast learner, curious, imaginative, and outward looking


• Exceptional collaboration and communication skills and experience working in lean, agile, test & learn environments, where continuous improvement is the norm


• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)


• Excellent command of English (both written and spoken). Arabic is optional but could be an asset

What we offer

Our success depends on the people who come to work every single day with a
sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.


• Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.


• Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.


• Take pride in delivering our promise to society: to deliver a smoke-free future.

To join our growing team...