Overview:
Comprising of The First Group's award-winning hotels and restaurants, The
First Collection is an innovative lifestyle brand offering exciting
hospitality services and unforgettable dining experiences.
The First Collection's portfolio of five operational hotels are renowned for
their world-class service and cutting-edge amenities designed to ease guests
into their stay. The First Collection at JVC opened in September 2021 and is
the first branded and managed hotel under the group. Grand Heights Hotel
Apartments, offers comfortable studios and one-bedroom apartments in the heart
of the city, and is owned and managed by The First Collection. Bringing to the
market a range of franchised properties, the group also manages TRYP by
Wyndham Dubai and Wyndham Dubai Marina, which are franchises of the Wyndham
Group. While Citadines Metro Central Dubai, offers hotel apartments in a prime
location and is a franchise of The Ascott Limited.
The First Collection's restaurants offer exceptional and original dining
experiences that focus on creating unique lifestyle-driven dining concepts
with a strong emphasis on quality and affordability. The rapidly growing
portfolio of restaurants, cafes and bars features a dynamic mix of homegrown
brands and recognised International franchises, including MasterChef, the TV
Experience - the world's first restaurant based on the global TV phenomenon.
With an emphasis on social dining, this exciting restaurant portfolio is
helping establish the collection of upscale and upper midscale hotels among
Dubai's hottest gastronomic and lifestyle destinations.
With ambitious growth plans in the years ahead , The First Collection will be
opening numerous upper scale hotels and a series of dining concepts throughout
Dubai.
Job Description:
* Manage social media channels including Facebook, Instagram and other relevant platforms including but not limited to creating original text and video content and managing posts on a daily basis.
* Develop monthly social media content calendar across all outlets.
* Responsible for daily, weekly and monthly scheduling of social media posts across all outlets.
* Liaise with copyrighter in relation to copy completion of content calendars and ensure deadlines are being met.
* Develop strong month to month content strategy based on business needs, content requirements and social media trends.
* Monthly photography planning for required content and work as a team to develop a photography schedule.
* Responsible for briefing artwork requests directly to design team.
* Generate live in-venue Instagram coverage and stories on ad-hoc basis.
* Attend new launches and events as part of social media team on ad-hoc basis.
* Keep abreast of all details pertaining to daily, weekly and upcoming activations within outlets in order to convey correct information to the public via social media.
* Observe competitor social media accounts and analyse engagement rates and content trends within the industry.
* Analyse social media reports and implement specific objectives based on previous months statistics & insights.
* Collaborate with internal teams (e.g., Digital) to develop and monitor strategic PR & direct marketing initiatives (emailer).
Desired Skill & Expertise:
* Two years' experience as a social media executive
* Excellent writing and editing skills with the ability to report on a wide range of topics.
* Proficient use of social media scheduling and moderation tools.
* Verifiable personal examples of social media marketing successes and wins.
* Digital copywriting skills and article generation.
* Blog strategy and content creation/curation.
* Strong proficiency with Microsoft Office.
Overview: The First Group Collection portfolio of five operational hotels is renowned for its world-class service and cutting-edge amenities designed to ease guests into their stay. The First Collection at JVC opened in September 2021 and is the first branded and managed hotel under the group. Gran…
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