Role Purpose
To support and assist category manager on a regional level with the following
activities:
* Steer and consolidate data and insights from the regional markets on markets, categories, and trends.
* Drive a fact-based, consumer-centric approach to data analysis whilst maintaining strong attention to details, a high degree of accuracy and a meticulous approach.
* Ensure the timely delivery of information to stakeholders, such as key regional periodic reports, completion of studies and strategic research information, to facilitate business decisions.
The position reports to the EM Regional Marketing Manager for Face.
Responsibilities
* Present and execute creative ideas for activities to support marketing strategies
* Support on coordinating launch/relaunch projects for Face in close contact with multifunctional areas
* Manage D2P artwork process for Face projects and steer kick-offs with manager supervision
* Help to monitor consumer trends & competition
* Data mining to gain strategic insights: analyze industry competition and market trends
* Help to identify gaps in the market in the respective category and use this knowledge to help develop ideas to recruit new consumers to NIVEA
* Think beyond the status-quo and work to keep NIVEA relevant in the category
* Preparation and presentation of country reports, regional summaries for Emerging Markets stakeholders
* Development and update of business reports (internal sales & market share) in alignment with Controlling and Finance teams
* Manage budget control, PO issuing and support all other daily operational tasks (e.g. samples shipment, masterdata maintenance)
Skills & Experience
* Minimum 3 years' experience working in marketing or trade marketing teams
* FMCG experience is an advantage
* Knowledge of market tracking KPIs (e.g. pricing, distribution)
* Strong knowledge of Excel, PowerPoint, Word. Power BI is an advantage
* Very organized with strong analytical skills
* Open minded with the ability to work cross-functionally with diverse, international teams: has the ability to facilitate and manage diverse relationships, both internally and externally
* Good communication skills with the ability to translate data into meaningful insights. Fluent in written and spoken English
* Organizational skills, experience on meeting tight deadlines
* Adaptable and able to work in a diverse, fast-paced, changing environment
* Proactive team contributor, takes initiative and is self-motivated to deliver results and drive changes and continuous improvements