P
OSITION OBJECTIVE -
* his job holder will be responsible for translating and transferring of ideas / concepts / designs into promotional displays and marketing brochures for products and services -
* evelop distinctive logos for products and in-house brands, and create visual designs for marketing literature K
ey Responsibilities: C
reative Solutions - Understand the creative and concept / territory business
needs -
* pply advanced and diversified concepts to create the graphic representations on system with combination of different color pallets -
* reate designs, concepts and sample layouts based on knowledge of layout principles and aesthetic design concepts -
* nnovate ideas / themes in graphical form for various requirements coming from the territory marketing team -
* etermine size and arrangement of illustrative material and copy, and select style and size of type -
* evelop graphics and layouts for promotion posters, logos, displays etc every year -
* eview final layouts and suggest improvements as needed -
* reate the window display designs for Concepts and Stand-alone stores in the territories for new stores and all stores every season -
Create graphic artworks such as promo posters, logos and the like for the
Concept - Designing proposals and artwork for marketing brochures, leaflets,
coupons and flyers -
* repare Art works for Signage's (outdoor / indoor) -
* oordinate with Concept Marketing Teams to pro-create graphic and artwork as required by the Concepts' branding guidelines Miscellaneous -
* esearch and keep abreast of the latest designs, market trends, developments in IT and needs of the customers -
* oordinate and assist in the execution of large format printing including colour and profile management -
* versee the printing needs for the Territory and stand-alone stores (vinyl poster, backlit poster etc.) -
* nsure that the visuals / posters are laminated, mounted and distributed properly for all the territories on schedule (if applicable) -
* repare Photoshop presentations as and when required under the direction of the Marketing Manager -
* oordinate with the Visual Merchandisers in executing their requirements of seasonal changes and window themes -
* aintain large format printers (if applicable) -
*
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