POSITION SUMMARY:
The Health Representative - Hybrid position is responsible for maximizing the
sales of products through the different sales & promotion activities within a
certain geographic territory leveraging digital channels as well as F2F, to
achieve set target objectives.
His/her promotional orientation (i.e., Rx sales targets) will be to create
better customer experience.
Tasks are performed under the general direction of the Sales/Category Manager;
however, the incumbent is fully responsible for the business and financial
results of his or her geographical territory.
POSITION RESPONSIBILITIES: (the main results the job holder is accountable
for delivering)
* Engage on promotional science-based brand messages where product could support HCP in meeting patient need
* Engagement is also focused on broader range of content (e.g. disease state)
* Acts as key POC for seamless (compliant) reactive only connection to Pfizer SMEs and resources
* Responsible for onboarding customers to new operating model and to new platforms (e.g., Digital Engagement Portal)
* Knowledgeable of customer preferences for content and channels to orchestrate an ideal customer experience through relevant content selection
* Visits physicians to help them manage their patient 's disease using Pfizer products.
* Distributes knowledge using guidelines through product samples, marketing literature, clinical trials related to his products to help physicians and other healthcare professionals take the best decisions.
* Follows-up with HCP (KOL, physicians, pharmacists, or any other party having impact on the business), to gather feedback and questions regarding experience with Pfizer products.
* Provides approved information to HCP on Pfizer products, e.g., proper medical usage, dosage amounts and side effects.
* Enlists Pfizer products in the formulary of institutions
* Provides feedback to sales management on customer requests, responses to promotions and product access. Also update on changes in the health care system or hospital structure.
* Involved in the pre preparation of the marketing campaign through giving a feedback to the marketing team on what's the real market, customers' needs.
* Follows-up on stock, consumption and ordering process specially in government sector and institutions
* Involved in Pfizer community awareness programs.
* Attends seminars and participate in setting up sales demonstration and exhibition.
* Organizes AV activities in his area.
* Initiates & Participate in the nomination & selection of the local speakers in his/her territory
* Reports visits and other activities using ECMS.
* Attends regular sales meetings with DM, general meetings, and cycle meetings.
* Prepares short term POA restricted to his area and products.
* Presents reports according to DM recommendations and market needs.
* Updates his/her customer list according to the targeting process by understanding customer's segmentations and customer insights
* Understands customer disease management needs
* Maintains and create new advocates by aligning to customer's priorities/needs.
* Stands accountable for all customers e-mails, phone calls related to business.
* Executes the activities (International, regional, and local conferences, workshops) done by the marketing and medical department to engage its customers
* Prepares Monthly report for sales, activities , market feedback, threats, opportunities
* Participate in setting the engagement POA and play important role in its execution where applicable.
* Plays an important role in engaging customers via bold partnership programs.
* Explores business opportunities and expands the scope of his/her territory reach
* ORGANIZATIONAL RELATIONSHIPS
* Reports to the IM Category manager
* Works in close collaboration with similar job position holders across the Gulf
* Interacts well with:
* Supportive departments: BT (Business Technologies), Medical, Marketing, Finance, HR
* Customers Administration Departments: Stores, Purchasing and Finance
* Opinion Leaders and Field Experts
* Service Providers and Competitors
FINANCIAL ACCOUNTABILITY/RESOURCES MANAGED
Supervision: Indicate the typical number of Colleagues managed. Include
direct & indirect reports, matrix responsibility and or additional resources
(i.e. contingent workers), as applicable.
* Budget Responsibility
* $, % Gr, % Ms , EV (IMS Parameters) for assigned area
* Number of reports
* Nil
* Geographic Scope : UAE
EDUCATION AND EXPERIENCE
* B.Sc. Pharmacy/Pharmacy Education Background
* Minimum ‎3 years of total experience in Sales department and ‎2 years' experience as Health/Medical Representative
* Knowledge of the Pharmaceutical/Healthcare industry is required
* Fluent in English language, Arabic is an advantage
* To progress to Professional Health Rep role (other T&Cs apply):‎100% Sales achievement in last ‎2 years and Exceeding/Top performer in last ‎2 years for external hires Successful completion of one development assignment is preferred.
TECHNICAL SKILLS REQUIREMENTS
* Pfizer Colleague Competencies
* Commit to "One Pfizer" and our Bold move Organization imperatives
* Have good written and verbal/oral communication skills
* Demonstrate effective interpersonal, good persuasive and negotiation skills and must be change agile
* Demonstrate effective selling, presentation and strong analytical skills
* MUST be Computer literate and experienced user of Microsoft Office Suite (Excel, PowerPoint, Word)
* MUST demonstrate Customer Facing Colleague competencies (CFC) of the future in line with:
* Focusing on customer needs
* Managing complexity in territory/assigned area(s)
* Influence with insights
* Drive value-based interactions
* Establish credibility
* Orchestrate
* Embrace data and technology adoption/use
* Navigate accounts
* Collaborate well with team and others
* Integrate patient perspective

Pfizer is an equal opportunity employer and complies with all applicable equal
employment opportunity legislation in each jurisdiction in which it operates.
Sales

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