Marketing Administrator

ROLE DESCRIPTION

Title:

Role Archetype:

Account Manager Admin

Individual Contributor

Division/Department:

Career Level:

Shopping Malls Business Unit "SMBU" - Omnichannel

Admin

Reporting to:

Location:

Associate Account Manager

Head Office

Role Purpose:

This role will play a pivotal role in the launch and maintenance of the
Omnichannel Agenda and pipeline. Main responsibilities will cover:
* Supporting the account managers with all their requirements and needs
* Onboarding the tenants
* Monthly service reviews for SLA and service KPIs
* Handhold brands until they are self-sufficient
* Maintain the relationship and provide growth opportunities and drive footfall and conversion
* Provide reporting insights

Role Details - Key Responsibilities and Accountabilities:

Leadership:
• Become a thought leader in defining success criteria and understand business
needs of all tenants in an ever-changing business environment
• Partner with all departments including content management, B2B COE, leasing,
marketing and Product Management teams to align programs and initiatives to
drive growth in existing tenant portfolio

Key Job Functions:
• Onboard tenants by uploading their product catalogue and existing data
assets within our seller portal backend whilst educating the brand to be self-
sufficient within a year
* KPIs for onboarding will be set by your line manager however will be based on multiple brands in parallel and with a target to reduce the initial onboarding time
* Help draft and maintain the training manual and guidelines needed to be provided to tenants and carry out the training regularly to ensure self-service nature of tenants
* Understand individual brand's strategy and objectives for growth and provide a tailor-made plan to ensure retention and optimized conversion rates as well as drive footfall to the mall
* identify new opportunities for consumer features and conversion rate optimization to ensure overall growth of the platform
* Develop systematic outreach campaigns to drive specific business needs
* Identify key business opportunities for the territory allocated to you and manage toward a growth plan
* Implement account management best practices and SOPs into the business development framework
• Conduct deep dive analysis on issues affecting tenant business performance
and provide the Voice of the Seller as an input into product development and
process improvement
• Ensure each allocated brand in your portfolio is hitting their SLA's to
ensure the best consumer experience by carrying out monthly or periodic
service reviews and provide status report back to management
* Cater for the business needs proactively on all fronts or as and when set by line management
* Act as a secondary account manager as and when needed

Education, Experience and Skills:
* Graduate / Post Graduate with specialization in communications, Marketing, social and digital marketing / media
* Minimum ‎3 years' experience with top media agencies and practical use cases of Social Media, Google Analytics, Ad Words, email marketing, Search Engine Marketing (PPC), Search Engine Optimization, Web site Analytics, Affiliate Networks and standard industry practices
* Advanced understanding of ad-serving platforms, testing, buying online media and/or managing campaign budgets and have a proven track record with ad networks.
* Expert knowledge of campaign costs, response rates, and the ability to tailor placements to meet campaign objectives and goals.
* Demonstrated experience with social media marketing, monitoring, community management and advertising
* Excellent knowledge of social media platforms, LinkedIn Ads, Facebook Ads, Twitter Ads, YouTube and Instagram, with a strong sense of different community behavior's and experience using social media to drive ROI and business goals
* Display keen interest in technology and innovation
* Good interpersonal and leadership skills
* Should be able to communicate effectively and have excellent negotiation skills
* Should have good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines
* Thorough working knowledge of intermediate to advanced MS Excel and PowerPoint
* Good communications skills (written and verbal) in English and Arabic (preferable)
* Sound financial skills with experience in managing budgets and creating business cases
* Be the advocate and ambassador of aligning and cascading the MAFP values across SMBU and ensure that it is adhered to and exhibit them constantly

Functional/Technical

Academic / Professional Qualification:
Bachelor's degree in Business Administration / Marketing or equivalent
Experience:
Minimum ‎5 Year total work experience in managing Marketing activities
preferably in a reputed Retail / Hospitality / Advertising / Event Management
companies in GCC or abroad