Global hotel agreement implementation
* Optimize the global hotel agreement implementation (Brand listing, pouring, brands visibility on menu, training program)
* Develop collaborative relationships with key hotels customers, based on category approaches and mutually beneficial business initiatives. Establish Pernod Ricard as an essential business partner.
* Manage, monitor and assess performance / compliance of the international deals on a regular basis monitoring Internal spend.
* Be a key local support for the International Hotel Programs (IHP).
Brand Activation
* Planning: Prioritize hotel accounts, support to prepare annual activation plan, PVA execution, brand wise activation calendars and implementation in collaboration with all stakeholders
* Support the creative and design process to create impactful PVA strategies and toolkits / assets to implement in the channel
* Proactively manage the development and delivery of Brand Plans into hotel through activation.
* Deliver best in class Brand Activation, category management and merchandising across all touch points
* Implement bespoke On trade visibility (ad-hoc branding), enhance the cocktail experience and innovate at the point of sale
* Support and manage ad-hoc in-venue brand events and activations
* Assist in analyzing marketing hotel data (RSP pricing, campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
* Evaluate activity based on sales uplift, ROI, and specific objectives of each activity
* Any other ad hoc projects assigned that could include the launching of a new brand, a brand extension, or a focused drive on a specific existing brand
Collaboration & Influence
* Work closely with the HQ International hotel program team to ensure the implementation of the global agreement
* Work in conjunction with PRG sales teams to ensure that activation plans are agreed with customers and ensure brand and commercial objectives are achieved
* Collaborate and build relationships with KAM's and Brand Teams within the Distributor team(s) to ensure best in class execution in a timely manner
* Develop and maintain strong and healthy relationships with key account stakeholders and venues
* Work closely with Brand teams to understand and develop local brand tools
* Collaborate with external parties (L3F agency, event agency, advertising agency, production house, etc.) for preparing promotion materials or sponsorships.
Consumer Insights
* Reports of own and competitor visibility/ activities at outlet level, with photos
* Identify trends, consumer insights, opportunities to improve brand activation.
* Track and provide feedback on project implementation and performance to ensure it is in line with the brand's strategy.
Monitoring & Reporting
* Support to monitor brand performance in markets through regular interaction with distributor partners, On trade visits and store checks.
* Provide monthly recap of all activities and KPI monitoring, report on trends in On Trade communities.
* Support to budget and report A&P expenditures in MFM (PR group tool) in compliance with PR reporting guidelines and PR Gulf policies & procedures.
Key Relationships
* Hotel Customers: to agree and implement activity
* Distributors: to implement in coordination with relevant stakeholders
* Brand teams: to contribute to brand development, and translate brand plans into channel activity
* Sales Teams: to communicate and reinforce brand plans, implement negotiate agreed activity, and gather customer intelligence during regular meetings
* PR International Hotel programs team: to ensure the implementation of the global hotel agreement, share information about spend and compliance
* Key agencies to effectively manage projects
Nature & Scope (Geographical area of responsibility/ Team management/ Contact
points/ Budget/ Travel)
* Scope: UAE: On Trade Hotel accounts - All brands
Profile Requirements (Education / Experience & Background / Skills &
Competencies)
* University degree holder preferably in Marketing
* Minimum 2-3 years relevant trade marketing experience and/or sales &marketing experience, preferably in beer/ wine & spirit industry
* Good working knowledge of on-trade and hospitality business
* Managing Agency Experience
* Proven track record of managing promotional activity and a good understanding of the brand/marketing function
* Creative, energetic, and proactive individual with strong interpersonal, organizational and time management skills
* Strong relationship & influence management skills
* Good presentation, communication, analytical and negotiation skills
* Strong English skills (written/spoken) are mandatory
* Good command of MS Office
Job Posting End Date:
2022-06-30-07:00
Target Hire Date:
2022-05-29-07:00
Target End Date:
2022-05-30-07:00
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