Trade Marketing Manager

؜ - ؜Dubai ؜ -

Job details


  • To increase company sales by generating specific activities for retailers
    through leveraging global brand positioning and category penetration.

  • Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives

  • Lead the translation and execution of the marketing strategy into impactful retailer programs, respecting and tracking budget and commercial targets

  • Bring field intelligence to define brand-specific activity programs with marketing and commercial departments

  • Implement, monitor, and improve processes to link all marketing activities with the activities of the commercial team

  • Recruit, develop and manage Trade Marketing team. Ensure development of expertise and know-how in the Trade Marketing team

  • Review & Analyze promo performance and propose the most suitable promo strategy

    PROFESSIONAL & TECHNICAL COMPETENCIES

    MASTERS COMMERCE FUNDAMENTALS

  • Activates Business Drivers

  • Pursues turnover and profit optimization

  • Stays up-to-date with market, consumers& competitors

  • Builds on categories Shopper insight


DEVELOPS CUSTOMER CENTRIC BUSINESS
* Collects and connects comprehensive knowledge about the retailer/prescriber
* Builds retailers development plans
* Manages intermediate agent relationships
* Adapts brand distribution strategy
* Collaborates across functions


BUILDS SELLING PROPOSITION & NEGOTIATE
* Builds Selling story
* Sets negotiation priorities
* Conducts Win-Win negotiation
* Ensures compliance


MONITORS SELL IN & SELL OUT EXCELLENCE
* Forecasts business with accuracy
* Drives Point of Sales field execution
* Follows-up & controls
* Masters brand selling scenarios
* Manages BA/DA staffing & relationship



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Job Summary

  • Advertiser: L'Oreal
  • Announcement date: 03/10/2023
  • Type of employment: -
  • Experience level: -
  • Educational level: -
  • Job location: Dubai
  • Salary: -
  • Phone number: -

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اللغة: العربيّة