Social Media Manager - Starbucks - UAE

Job no: ‎576870
Location: UAE
Dubai Head Office
Starbucks
From the beginning, Starbucks set out to be a different kind of company. One
that not only celebrates coffee and the rich tradition, but that also brings a
feeling of connection. Starbucks coffeehouses have become a beacon for coffee
lovers everywhere because they know they can count on genuine service, an
inviting atmosphere and a superb cup of expertly roasted and richly brewed
coffee every time. It 's not unusual to see people coming to Starbucks to
chat, meet up or even work. Starbucks is a neighborhood gathering place, a
part of the daily routine - and we couldn't be happier about it. Get to know
us and you'll see: we are so much more than what we brew. Starbucks prides
itself on its people, or 'partners' as we call them. We strive to develop each
partner to achieve their career goals, whether this is to become a district
manager, Coffee Master or work within one of our Head Office functions.
The Starbucks Social Media Manager for MENA will be responsible for driving
best-in-class social presence, social strategy, and brand reputation
management for the Starbucks brand. They will partner with the regional
marketing and digital team to develop and cascade strategic social initiatives
across all key pillars of Starbucks. They will also be a key contributor to
local market teams for local social media presence.
Responsibilities:
* Develop and implement social media strategies to increase followership, engagement and maintain value-added content across all social channels.
* Monitor emerging social platforms, content, trends, and creative opportunities.
* Stay updated with social media innovations and continually bring new ideas to the team.
* Conduct social listening and leverage insights to influence content creation
* Develop, track, and report on social dashboard metrics with active insights to ensure continual learning and improvement.
* Pitch, manage, and oversee social media content to maintain consistency across channels.
* Measure the success of every launch and always-on content.
* Build cadence for and overlook community management .
Requirements:
* Minimum of ‎6 years of experience in social media management in a multinational corporation or agency.
* Bachelor's degree in marketing, communications, or related field.
* Fluency in English; Arabic speaker preferred.
* Exceptional written and verbal communication skills.
* Strong understanding of social media platforms, trends, and analytics.
* Creative mindset with the ability to generate new ideas and think outside the box.
* Demonstrated experience in developing and executing successful social media campaigns.
* Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
* Excellent interpersonal skills to build relationships across the organization.
This is a challenging and rewarding opportunity for a driven and dynamic
individual looking to make an impact in the social/digital space. If you meet
the above requirements, please apply to join our team as the Starbucks Social
Media Manager.
About Us:
Alshaya Group is a dynamic family-owned enterprise which was first established
in Kuwait in ‎1890. With a consistent record of growth and innovation, Alshaya
Group is one of the world 's leading brand franchise operators, offering
customers an unparalleled choice of well-loved international brands,
including: Starbucks, H&M, Mothercare, Debenhams, Cos, American Eagle
Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C,
Victoria's Secret, Boots, Vavavoom, Pottery Barn and KidZania.

Alshaya Group's portfolio extends across MENA, Russia, Turkey, and Europe,
with thousands of stores, cafes, restaurants and leisure destinations, as well
as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty,
Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group
colleagues are united by a commitment to delivering great customer service and
brand experiences.

Fresh, modern, and relevant, Alshaya's constantly evolving retail portfolio
reflects the choices and lifestyle of its customers. From flagship stores and
restaurants in prestige malls, to local coffee shops, drive-thrus and online,
Alshaya Group brings customers the brands they love in the places they want to
be.
Advertised: ‎04 May ‎2023 Arabian Standard Time
Application close: ‎03 Jun ‎2023 Arabian Standard Time