TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our
culture and philosophy. Our unique heritage is built on a disruptive mindset,
an innovative approach, and a cool and free-minded spirit to think ahead and
establish records. The TAG Heuer watches, and chronographs are an authentic
concentration of innovation, design and engineering for bold, self-confident
people who are connected to the future.
If you like challenges, out-of-the-box thinking and teamwork, there is an
opportunity for you as we are looking for a highly motivated:
Area Sales Manager - KSA, Kuwait, and Africa (M/W)
Purpose
Reporting to the zone General Manager, your mission is to develop the TAG
Heuer retail and wholesale business in the KSA, Kuwait, and Africa by building
sustainable relationships with customers (retailers, distributors), achieve
sales targets with a strong focus on sell out goals, and represent and promote
the brand in the market as an ambassador.
Responsibilities
* Regularly visit your point of sales, provide support / services to business partners and staff
* Develop and implement a commercial plan to achieve sales targets (sell-in and sell-out)
* Adopt a collaborative approach with TAG Heuer marketing, finance, training and supply teams to maximize the impact of your 360 action plans
* Review and optimize brand distribution, recommend account or POS openings and closures in close collaboration with the visual merchandising teams
* Always challenge Business Models to optimize the profitability contribution of your zone to the MEIA P&L
* Track and analyze business performance (sales by door, turnover, market share…) and adjust sales and marketing actions accordingly
* Consult with each retailer to define the right assortment (in line with brand guidelines) based on store trends, customer base, commercial objectives, and brand strategy
* Monitor the competitive landscape, market trends and the broader economy to identify opportunities and threats and propose new projects
* Collect and share internally the feedback from retailers, consumers, and competitors with regards to sales, products, and marketing activity
* Share product knowledge and information on the brand by regularly deliver in-store trainings to enhance brand and product knowledge and ensure proper launch of novelties
* Convey the passion to turn all sales associates into passionate brand ambassadors
* In collaboration with the Marketing team, identify and propose ideas for events, window/shop animations or advertising to promote the brand awareness and drive consumers to the POS
* Regularly check the state of POS material and fix/replace as needed to maintain a state-of-the-art brand environment
* Follow up on the main business topics with your General Manager and TAG Heuer HQ