Online Marketing Executive - Victoria's Secret - UAE

Job no: ‎576614
Location: UAE
Dubai Head Office
Victoria's Secret
Victoria's Secret is the leading specialist retailer of lingerie and beauty
products, dominating the market with modern, fashion-inspired collections,
fragrances, cosmetics, celebrated supermodels and world-famous runway shows
and creating products on the forefront of fashion and innovation.
The vision of the business is to create a brand with high emotional content
that makes woman feel alluring, sophisticated and forever young - It is all
about her! Victoria's Secret delivers a best-in-class, captivating branded
customer experience that builds loyalty, not just through the product but
through the customer service experience provided by the in store staff.
The Role
The Online Marketing Executive is responsible for supporting the timely and
effective delivery of all marketing programs and initiatives, collaborating
closely with colleagues within to operate within the guidelines of both
Alshaya and our host brand.
* Create and activity/content calendars across relevant social and CRM channels.
* Plan and implement full CRM programme including promotional & automation email strategy, push notifications & SMS campaigns.
* Liaise with the brand merchandising team for relevant buys to be reflected in social calendars
* Ensure all published digital content is in line with host brand and Alshaya guidelines
* Adopt a localised consumer relevant approach to ensure audience engagement and build brand equity.
* Bring plans/strategies to life in a customer centric OMNI channel approach
* Measure campaign/strategy impact linking back to business/marketing objectives
* Measure, monitor and produce reports on owned channels activity/growth
* Act as the interface and single point of contact for digital content within internal and external stakeholders
Requirements
You will have/be:
* Display passion about the brand and an understanding of our customers
* Proven experience as Digital Marketing Executive or similar role
* Excellent understanding of digital marketing concepts and best practices
* Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
* Knowledge of ad serving tools (e.g., DART, Atlas)
* Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
* Skills and experience in creative content writing
* Analytical mindset and critical thinking
* Excellent communication and interpersonal skills
About Us:
Alshaya Group is a dynamic family-owned enterprise which was first established
in Kuwait in ‎1890. With a consistent record of growth and innovation, Alshaya
Group is one of the world 's leading brand franchise operators, offering
customers an unparalleled choice of well-loved international brands,
including: Starbucks, H&M, Mothercare, Debenhams, Cos, American Eagle
Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C,
Victoria's Secret, Boots, Vavavoom, Pottery Barn and KidZania.

Alshaya Group's portfolio extends across MENA, Russia, Turkey, and Europe,
with thousands of stores, cafes, restaurants and leisure destinations, as well
as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty,
Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group
colleagues are united by a commitment to delivering great customer service and
brand experiences.

Fresh, modern, and relevant, Alshaya's constantly evolving retail portfolio
reflects the choices and lifestyle of its customers. From flagship stores and
restaurants in prestige malls, to local coffee shops, drive-thrus and online,
Alshaya Group brings customers the brands they love in the places they want to
be.
Advertised: ‎13 Mar ‎2023 Arabian Standard Time
Application close: ‎12 Apr ‎2023 Arabian Standard Time