Manager - Digital Marketing

Every employee at Al Rostamani Group plays a role in making a real difference
to the business and our customers. We care for our employees by offering them
meaningful and purposeful work and an opportunity to grow, learn, contribute
and succeed. Today, the Al Rostamani Group has come a long way since its birth
in ‎1957. Our group has grown steadfastly with the guiding principles of
Commitment, Care & Vision, alongside a strong sense of active involvement in
the community. We are a well-diversified group, with a key presence in
industries such as General Trading, Automobiles and Heavy Equipment, Travel,
Foreign Exchange, Financial Services, Property Management, Construction,
Infrastructure Development and Information Technology Services. Our Group
employs approximately ‎2000 people from ‎41 different nationalities, which
contributes to our multicultural and multi-national environment.

Job Purpose

The role holder is to define and execute the group's digital marketing
strategy, plan and execute digital marketing campaigns, manage social media
presence, and measure and report on the performance of digital marketing
activities. This includes building and maintaining relationships with key
digital promotional partners, designing and building social media presence,
optimizing customer-buying journey, and utilizing data and measurement tools
to effectively target key audience segments.

Job Responsibilities

Campaign Management
* Plan and execute all digital marketing campaigns across display, search, and social platforms, and execute a strict SEO program across all digital properties
* Liaise with group marketing and individual companies on product marketing campaigns and ensure that digital campaigns are integrated into the plans in order to increased brand awareness, engagement, and conversations through effective digital marketing campaigns.
* Work with the web development teams to create campaign-landing pages and optimize user experience, and collaborate with media agencies to ensure optimal campaign roll out

Social Media
* Design, build, maintain the group's social media presence, and work with group companies to organize content themes and develop social media content that helps to build brand awareness and drive engagement with target audience segments
* Monitor social trends across platforms and incorporate into social content calendars across channels to ensure high levels of engagement, and manage customer queries and responses

Data & Evaluation
* Set goals and measure impact by evaluating important metrics such as web traffic, social followers and engagement, and matching of target audience
* Utilize data and measurement tools to effectively target key audience segments, and spot new digital trends and social media behavior, incorporating learnings into campaigns as appropriate for optimization of the customer-buying journey through the use of data and measurement tools
* Evaluate emerging technologies and provide suggestions about adoption where appropriate. Analyze the end-to-end digital user experience across various customer touchpoints and optimize the customer-buying journey

Job Requirements

Qualifications
* Bachelor degree in Marketing or Advertising;
* Experience
* ‎7+ years (min) of experience in digital marketing roles

Knowledge & Skills
* Deep understanding of META advertising tools, google AdSense, analytics and search console
* Ability to set up goals and events within analytics, set up a sales funnel, and optimize the customer journey
At Al Rostamani Group, we seek talented people who work hard to achieve great
things. We consider not only your skills and experience, but also your passion
for the role, your desire to learn and how well you align with our core values
of care, commitment and vision. If this position represents an opportunity you
wish to pursue, we invite you to apply.