The Senior Executive Manager - Regional Corporate & SME Trade Marketing will
lead Marketing relationships with Corporate and SME regional teams by
developing and managing plans at a client level, driving acquisition and
retention through communication and engagement activations. The role requires
deep understanding and reporting of trends at a client, regional and industry
level.
Corporate/KA Trade Marketing
* Retention: Develop and align Regional Client Retention Marketing Plans and supervise executions.
* New Business: Develop Acquisition Sales toolkit driving BUPA Arabia Value proposition while customizing to client needs.
* Communication: Supervise the overall regional communication master plans and coordinate with other regions.
* Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.
SME Trade Marketing
* Retention: Develop and align Regional Client Retention Marketing Plans and executions.
* Recovery: Support SME Recovery team with any needed marketing assets and activations.
* Communication: Supervise the overall regional communication master plans and coordinate with other regions.
* Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.
Intelligence & Analysis
* Analysis: Focused on Retention, Utilization, Satisfaction and Lapsers.
* Reporting: at an organization level.
Budget & Investment
* Lead AOP budget planning for function.
* Responsible for functional ROI.
* Monthly Functional Budget Reporting.
* Long-term Investment efficiency planning.
Talent Development
* Develop Trade Marketing capabilities, including planning, analysis, presenting and reporting.
Years of Experience
* Minimum 7 years' experience
Skills Required
* Strong communication (verbal and written)
* Hands-on and execution attitude with ability to drive change and make things happen
* Project management skills
* Business acumen
* Creativity
* Customer Focused and Data Driven
* Presentation skills
Other Requirements
* Bachelor's degree in Business Marketing
* Experience in sales and/or per-sales management
* Experience in Customer Care