One Demand Data & Analytics (ODDA) is a Mars Wrigley program that harnesses
the power of data and insights to solve some of the critical business-wide
problems we face - unlocking quality growth and operational excellence. ODDA
team is being built under Chief Growth officer organization and is led by
Global VP Data Analytics & Insights.
Through ODDA, we deliver connected insights across the entire demand ecosystem
leveraging machine learning, AI and new cutting-edge technologies, solving
complex challenging problems. We empower our Associates with the right data,
tools and capabilities so they can take decisive action, maximizing value and
making a meaningful impact on our consumers, our customers and our business.
The Marketing Analytics vertical within ODDA seeks to equip Mars Marketing
Associates with the capabilities needed to optimize and improve marketing
campaigns across Media, Content, Search and CRM and shopper marketing consumer
promotions optimization. Marketing vertical is one of key enablers for global
Media 2025 program that drives best in biddable, enables integrated consumer
journey and drives 100% addressable content. Example of use cases to work on
is media mix modelling, cross-media measurement, search optimization, multi-
touch attribution, audience building and enabling personalization via AI based
content generation and scenario planning to optimize margin after conversion
and gross sales value ROI for CP/Shopper Marketing spend by ensuring we have
comprehensive ROI capabilities that make us better investors short term and
long term, household penetration and many more.
Product strategy analyst role is within Global Marketing Analytics Director
team and is global with regional focus depending on candidate location (North
America, China, Global Emerging Markets and Europe) will engage with business
users to define right problems, lead data scientists and data engineers
(internal as well as external) to drive right product creation. Role is
expected to evangelize a data-driven decision-making culture across Mars
Wrigley by fostering a hypothesis-driven approach to problem-solving and
create value by enabling consumption of advanced analytics. Being hungry for
learning and passion about data
### **_Job Description:_** * _Market and competitor research_ * _Development, implementation and control of strategic and marketing plans_ * _Planning and implementation of promotional activities_ * _Participation in the development of strategies for working with sales channels_ * _Coo…