Trade Marketing

؜ - ؜جدة ؜ -

Job details

Job Description



  • Business analysis of the segment in terms of commercial challenges and competitive activities.

  • Share a monthly update highlighting competitors offering across different segments and channels

  • Understanding existing customer segmentation (e.g. gainers and lapsers)

  • Understand product comparisons, pricing, and channels

  • Manage the execution of the segment calendar in a timely manner with best quality implementation

  • Understand market gaps and support in identifying opportunities

  • Support in insight mining and understanding of customer insights

  • Attend customers initiatives implementation

  • Support all segment related campaigns

  • Initiatives tracking and updates

  • Report KPI's and success measures for the event activities.

  • Assess campaigns effectiveness

  • Share weekly initiatives tracking and reporting

  • Daily follow up, communication and interaction with activation team

  • Ensure third-party discipline and alignment with key stakeholders on execution

  • Conduct weekly meetings with Activation team and ensure operating with discipline across all stakeholders

  • Alignment with key stakeholders on cost efficiency

  • Align and work with activation team to ensure best deals and quality of work and material

  • Support in developing execution briefs and get it aligned by all stakeholders as per initiatives timelines


Skills



  • Bachelor's Degree

  • Marketing / Operational role in FMCG / Business Background is Preferred

  • Strong communication (verbal and written)

  • Project management skills

  • Business Acumen

  • Customer Focus

  • Functional/Technical skills

  • Presentation skills

  • Hands-on and execution attitude with ability to drive change and make things happen.


Education


Marketing, Business Administration or any related

Job Summary

  • Advertiser: Bupa Arabia
  • Announcement date: 12/06/2022
  • Type of employment: -
  • Experience level: -
  • Educational level: -
  • Job location: جدة
  • Salary: -
  • Phone number: -

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