عن هذه الوظيفة
Responsibilities:
Develop and implement prepaid CVM strategies: Create and execute strategies
for managing the customer lifecycle of prepaid subscribers this includes
customer acquisition, onboarding, engagement, upselling, cross-selling, and
retention.
Offers and campaigns management: Design and manage targeted offers and
campaigns to drive prepaid customer value and revenue growth. Collaborate with
marketing teams to develop compelling offers, promotions, and personalized
communication strategies.
Subscriber segmentation and targeting: Analyze customer data and segment
prepaid subscribers based on demographics, usage patterns, and behavior and
preferences. Identify customer segments with the highest potential for value
creation to enrich the overall targeting strategies.
Campaign management: Plan and execute marketing campaigns to drive prepaid
subscriber acquisition, reactivation, and upselling. Collaborate with cross-
functional teams, such as marketing, sales, and customer service, to ensure
seamless campaign execution and alignment with business objectives.
Channel optimization: Optimize the use of various customer touchpoints and
channels to drive prepaid customer value. Collaborate with digital teams to
develop effective digital Channels, self-service and mobile app strategies.
Customer journey mapping: Map the end-to-end customer journey for prepaid
subscribers. Identify pain points, optimize touchpoints, and enhance customer
experience throughout the journey.
Prepaid CVM product management: Oversee the management of CVM prepaid products
and services, including pricing, promotions, and bundling options.
Continuously evaluate the market and competitors to identify opportunities for
improvement or differentiation.
Performance tracking and reporting: Develop and maintain reporting mechanisms
to track the performance of CVM prepaid programs and campaigns. Generate
regular reports and present findings to management, highlighting successes,
challenges, and recommendations for improvement.
Revenue and profitability management: Monitor and analyze key performance
indicators (KPIs) related to prepaid subscribers, such as revenue, churn rate,
and average revenue per user (ARPU). Identify opportunities to optimize
revenue and profitability through pricing adjustments, upselling, and cross
selling.
Pricing strategy and profitability analysis: Analyze pricing structures and
evaluate their impact on customer value and profitability. Recommend pricing
strategies to maximize revenue and profitability while aligning with market
dynamics and customer preferences.
Predictive modeling and Data analytics: Utilize predictive modeling techniques
and advanced analytics to forecast customer behavior, such as churn
propensity, cross-sell/up-sell opportunities, and lifetime value. To drive
targeted interventions and personalized offers.
Collaboration with cross-functional teams: Work closely with cross-functional
teams to leverage data-driven solutions, automation, and customer engagement
platforms. Collaborate on implementing and integrating CVM tools and systems
to enhance overall prepaid customer value.
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stc Kuwait Now Hiring Prepaid CVM Expert تقوم stc الكويت الآن بتعيين خبير CVM
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