Serrala Now Hiring Lead of Product Marketing (all genders) توظف Serrala الآن قائدًا لتسويق المنتجات (جميع الأجناس)

Lead of Product Marketing (all genders)
About the job
Lead of Product Marketing (all genders)
Location: Europe
Position Overview:
Serrala is seeking a seasoned Lead of Product Marketing who will be
responsible for driving impactful strategies that sit at the intersection of
product, sales, customer success and marketing. Reporting to the Chief Product
Officer, the role also has direct accountability to the Chief Marketing
Officer.
Responsibilities:
Team Leadership: build, lead, and mentor a team of product marketers deployed
across Europe and North America.
Evangelist for our products and customer needs: be a passionate advocate both
internally and externally for the way our products solve customer needs
Structure, Standardize, Prioritize and implement assets: templatize and
prioritize the product marketing assets:
Product launch content: collaborate across functions (product owners,
marketing, pre-sales, etc.) to create relevant assets ranging from demos,
brochures, blogs, landing pages and webinars
Product strategy alignment: work together with the PMs on the product strategy
and create storyline of why the product exists, as the foundation of all
product communication
Deep cross-functional alignment: work closely with the marketing, product,
customer success and sales organizations to understand their objectives and
challenges to drive product adoption. Align on shared KPIs.
Define the why: develop buyer personas that provide customer, market,
competitive knowledge blueprint, problems solved, and benefits achieved.
Positioning, insight, and messaging: turn customer and market insights into
internal tools like positioning, documents, or messaging briefs.
Internal training and educational content: enable customer-facing teams, such
as sales and marketing, with all the necessary knowledge and tools to help
them communicate product messaging consistently and clearly.
Sales content: guide and coach sales to stay on message and handle customer
objections skillfully.
Serrala Now Hiring Lead of Product Marketing (all genders) توظف Serrala الآن
قائدًا لتسويق المنتجات (جميع الأجناس)