Marketing Manager Beauty Care

؜ - ؜Cairo ؜ -

Job details

Job Summary


The job holder is responsible for aligning the brand 's strategic direction
along with development of long terms and short term marketing plans and
execution for designated geography. Also responsible for market share, brand
equity, agency management and financial performance of brand.


Roles & Responsibilities



  • Understand, reflect & practice IFFCO's vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in Domestic markets; as consistent with the annual business plan.

  • For generating long term customer / consumer demand and salience for categories, group of products / brands and to this end develop a Marketing Strategy.

  • For generating Marketing campaigns and determining appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales and internet etc.

  • For developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins.

  • For determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans.

  • To work with R&D for formulating new products agenda and recipe cost management.

  • To Launch New Products / New Packs / Packaging as planned.


KPIs



  • Financial: Market share improvement and improvement in Brand Health and Value

  • Brand Communication & Development

  • Market Share

  • Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends

  • Improvement of internal processes & systems

  • Continuously leading and driving innovation & learning


Work experience requirement



  • ‎6 - ‎14 yrs. of relevant experience in assigned categories and products.

  • Experience in assigned geographies.

  • Strong analytical skills

  • Willing to take initiative

  • Capability to think for long term benefit of the brand

  • Strong communication and interpersonal skills


Qualification


Must have a Degree and Maters in Marketing is preferable.


Competencies


Ownership & Result Orientation
Marketing Research and Strategy
Marketing Financial Management
Communications Development
Brand Strategy and Brand Equity Management
New Product Development
Self and Team Management
Planning & Decision Making
Strategic Thinking
Change Management
Business Unit: Oils & Fats(EGY) (E1)
Business Group: Oils & Fats EGYPT (‎11)

Job Summary

  • Advertiser: IFFCO
  • Announcement date: 02/02/2023
  • Type of employment: -
  • Experience level: -
  • Educational level: -
  • Job location: Cairo
  • Salary: -
  • Phone number: -

More jobs like this

Cairo
26/09/2023

## **Job Summary** Responsible for management of the brand Pristine by ensuring strong presence of the brand on communication platforms, maintaining close relationships with sales and supply chain teams and working hand in hand with external partners and customers ## **Roles & Responsibilities** …

Suez
26/10/2022

# **Title:** **Manufacturing Associate Manager Beauty Care** Description: **One of IFFCO Group 's Core Values is "People". IFFCO Group* provides immense career and development opportunities, with benefits and a working culture that embraces diversity. With all roles in IFFCO Group* whether an inter…

Cairo
21/02/2023

## **Job Summary** To work in close proximity with the Head Finance and lead and execute the finance activities including credit control, treasury operations, costing, MIS and budgeting and internal financial control, and thus ensure appropriate financial and regulatory health of the business unit …

Cairo
21/05/2022

Our client is a leading medical company, provides unique services in areas of ( **Hearing Aid, Optics and Pharmaceuticals** ) requires the following positions to be hired immediately in KSA. **Marketing Manager** **Main Job requirements:** * Bachelor Degree in Marketing or Public Relation. * 8 …

Cairo
29/04/2022

IPMagiX B2B Marketing Manager is someone who enjoys working in a fast-paced, entrepreneurial environment and wants to have a significant impact on company results. The B2B Marketing Manager will help build and expand the marketing function within the company to grow the business across multiple mar…

Cairo
21/10/2022

Company Description In every market and industry, business opportunity and success come from attracting and engaging with customers, generating leads, showcasing products and researching and discovering the latest solutions. Informa Markets organizes over 550 market leading B2B events every year…

Cairo
19/04/2023

**Job Number** 23073012 **Job Category** Sales & Marketing **Location** The St. Regis Almasa Hotel Cairo, New Administrative Capital, Cairo, Egypt, Egypt VIEW ON MAP **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Management **JOB SUMMARY** The …

Cairo
18/05/2023

#### **Job Description** * Develop Marketing Strategy and growth direction for assigned category / products * Set brand objectives for product, price, distribution and advertising/promotion for the various brands. * Design annual operating plan of marketing initiatives within set budgetary pa…

Cairo
18/08/2022

* Evaluating and optimizing marketing and pricing strategies. * Increasing brand awareness and market share. * Coordinating marketing strategies with the sales, financial, public relations, and production departments. * Developing and managing the marketing department's budget. * Overseeing…

Cairo
30/11/2022

**Job Number** 22206836 **Job Category** Sales & Marketing **Location** The St. Regis Almasa Hotel Cairo, New Administrative Capital, Cairo, Egypt, Egypt VIEW ON MAP **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Management **JOB SUMMARY** The …

اللغة: العربيّة