Job Guidelines:
Orchestrate the launches and push growth of pillar products using their own
product, market and consumer expertise, to contribute to continued growth for
the brand and the consumer relationship.
*
Collect and analyse consumer and market insights and competition strategies to
make recommendations to management
* Implement new launches, maintain growth in pillar products and animate core catalogue
* Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
* Adapt communication material (imagery, digital, point of sale)
* Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
* Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
* Manage PPP budget and ensure sales forecast accuracy .
* Effectively prepare clear messages for senior management
Job Requirements:
*
Bachelor's Degree in Business Administration or other related field.
* 4 to 6 Years of experience in Brand Management.
* English Language Fluency.
* Stakeholder Management Skills.
* Data Analysis skills.
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