What You 'll Do for Us
* Lead development of annual and multi-year brand growth strategies and business plans for a global and/or local brand in order to deliver against overall brand vision and business objectives
* Partner with internal (e.g., Research &Development, Supply Chain, Commercial, Zones) and external (e.g., customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
* Drive commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions
* Provide direct report with leadership, clear direction/prioritization, and coaching to achieve work objectives, improve performance and skills, and develop career paths
* Work closely with the global category lead for their brand to bring global visions/strategies to life
* Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution
About you
* 14 or more years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal.
* Bachelor 's degree required; MBA preferred.
* Ability to translate global brand vision/strategy through development of annual brand business plans along with corresponding resource requirements
* Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership
* Excellent oral and written communication skills with ability to tailor communications to audience and providing clear
* Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implications
What We Can Do for You
You will be part of the Africa team where teams are the new heroes, and our
leaders are inclusive orchestrators. Together, in pursuit of our Company
Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, we
will:
* Leverage our BOUNDERLESS NETWORK
* Make our CUTURE Code inevitable
* Build winning CAPABILTIES
* Change the DNA of our organization to becoming ADAPTABLE
Skills:
Social Media; Digital Advertising; Branding; Category Management; Quantitative
Research; Marketing Strategies; Channels Strategy; Customer Insights;
Qualitative Research; Segmentation; Microsoft Office; Commercialization
Strategies; Demand Generation Marketing; Key Performance Indicators (KPIs);
Strategic Development
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is
grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what 's possible
and believe in continuous learning to improve our business and ourselves. We
focus on four key behaviors - curious, empowered, inclusive and agile - and
value how we work as much as what we achieve. We believe that our culture is
one of the reasons our company continues to thrive after 130+ years. Visit Our
Purpose and Vision to learn more about these behaviors and how you can bring
them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
national origin, religion, sexual orientation, gender identity and/or
expression, status as a veteran, and basis of disability or any other federal,
state or local protected class. When we collect your personal information as
part of a job application or offer of employment, we do so in accordance with
industry standards and best practices and in compliance with applicable
privacy laws.