Marketing Executive

Company Description

Informa Markets' Industrial portfolio consists of several industry leading
international events that welcome over ‎30,000 attendees and over ‎800 suppliers
annually.
This vital role will support the marketing manager to deliver comprehensive
omnichannel marketing campaigns, driving visitor attendance and helping build
brand awareness of the shows in the Middle East, including Seatrade Maritime
Middle East in Dubai and Saudi Maritime Congress in Saudi Arabia.
Furthermore you'll be taking a leading role in managing social channels,
developing and maintaining relationships with external partners and supporting
the wider team with the creation of marketing collateral
The candidate should have experience of event marketing and be accustomed to
delivering in a fast-paced, dynamic environment.

Job Description

Our marketing team is a diverse and welcoming group. We love events marketing
and we are constantly testing, developing and innovating in our approach.
* Work with marketing manager to provide content for timely, relevant communications through designated mix of channels and work with the performance marketing exec to optimise the effectiveness of these communications
* Monitor and adjust content based on performance metrics
* Work with designers and creative agencies to deliver visually impactful and effective content (digital, print, advertising and video) on time and within budget
* Liaise with PR agency and media buying services to give your product maximum exposure
* Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels
* Monitor and adjust campaign activity based on performance metrics
* Build, maintain and optimise websites and work with internal support teams to make advancements and maximise conversion from the sites
* Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards
* Manage and execute the email plan, optimise for best results
* Build webpages and landing pages, monitor traffic
* Support social media campaigns
* Write, edit and proofread copy for promotional materials within marketing campaigns

Qualifications

Minimum Education Level
* Educated to degree level or equivalent.
* Fluent in English and Arabic
Background Knowledge, Skills & Experience
* Analytical and questioning mindset.
* Highly creative with excellent copy writing and visual marketing skills.
* Fast learner and committed to personal development and growth.
* Deadline and target driven.
* Experience of using email marketing platforms.
* Experience of working with databases and data selection/management software.
* Experience of working with CMS platforms (but coding knowledge not required).
* Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
* Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
* Database development and growth including segmentation / advanced targeting.
* Building relationships with partners and stakeholders.
* Experience of working in a pressurised environment.
* Good verbal and written communication skills.
* Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel.
Desirable
* Experience of using marketing automation technology (preferably Eloqua).
* Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.
* Formal business/marketing higher education qualification.
* Experience of Eloqua and/or Adobe Experience Manager.
* Events marketing experience.