Senior Marketing Specialist

Job Description

• Develop marketing strategy and tactics to promote DaShop and increase brand awareness and customer base


• Manage and oversee the creation of relevant and engaging creative campaigns, engagement programs and business as usual communications.


• S/he is also responsible for creating, editing, and researching to create content and increase engagement.


• Develop and deploy an internal media buying strategy across different platforms.
  Key KPIs include:


• Dashop Marketing Strategy


• SEO implantation


• Marketing campaigns


• Conversion rate for all leads


• Develop tactics and positioning that differentiates DaShop's strategy, and offerings and features by understanding merchant and partner needs, product roadmap, market trends, and competitive forces


• Develop initiatives based on defined target market segments, metrics, key messaging and channels/distribution plans


• Responsible for market analysis, competitive research and merchant feedback


• Provide all offline marketing activities and develop an effective platform and recommend improvements in sales processes.


• Develop content strategies for all social media channels including Facebook, Twitter, Instagram, etc. This includes deciding what content works best for each platform.


• Develop, monitor, write and update product content on website and all platforms


• Create and maintain the editorial calendar for all platforms and analyze audience engagement and cultural trends and use learnings to drive organic growth


• Oversee and deliver creative and valuable content that resonates with different audiences on different channels aimed at building awareness.


• Manage copywriting processes and prepare content for all activities, initiatives, events and analyze all campaigns.


• Collaborate with the web developers & designers to execute marketing strategies.


• Liaise and build relationships with clients and media sales companies


• Negotiate with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising.


• Book and monitor individual advertising spots, e.g. pages, posters, internet banners and broadcast adverts.


• Ensure all communications, materials, and initiatives conform to branding guidelines.


• Responsible for handling collaterals for events, and liaising with any agencies or teams for events.


• Collaborating with business development and product team to drive results and improvement

Personal Skills

• Strong analytical, research and synthesizing data skills


• Strong presentation and communication skills


• Strong expertise in excel, pivot tables, etc.


• Strong project management skills and prioritization


• Interpersonal skills


• Ability to work with different teams


• Muti-tasking and working under pressure


• Knowledge in CRM is a plus

Technical Skills

• Strong experience in marketing


• Strong knowledge of e-commerce space to include competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends.


• Strong and demonstrated experience writing copy and content curation


• Strong background in organic marketing (SEO, content marketing, etc.)


• Experience is using data analytics tools (like Google Analytics)


• Startup experience in B2B2C is a strong Plus as well.

Education

• Marketing, Business, or equivalent experience

Job Details

Job Location
Cairo, Egypt
Company Industry
System Integrator
Company Type
Employer (Private Sector)
Job Role
Marketing and PR
Employment Status
Full time
Employment Type
Employee
Job Division
Marketing

Preferred Candidate

Career Level
Mid Career
Years of Experience
Min: ‎5 Max: ‎8
Residence Location
Egypt
Nationality
Egypt
Degree
Bachelor's degree