Cairo - Associate – Paid Search

Company Description:
Company Description
Merkle is a performance marketing agency which specialises in the delivery of
personalised customer experiences across platforms and devices. We call it
'people-based' marketing, and we are proud to be recognised as an industry
leader. Merkle, headquartered in the States, have focused on expansion by
acquiring businesses internationally and by joining dentsu, one of the largest
global media companies, in ‎2016. This has offered us opportunity to further
expand our growth and services.
Our move to open an office in Lebanon is just the start of our global
expansion. Having global clients requires local offices across North America,
Europe and the Middle East!
We take great pride in our company values and culture; we regularly host
socials and strive to create a working environment where our employees enjoy
coming into work.
Job Description:
Job Description
We are looking for people to join us as soon as possible.
You MUST:
* Be fluent in both spoken and written Arabic & English.
* Have a passion to work in digital marketing and a drive to specialise in Paid Social
* Have recently graduated or looking for a career change and be looking for an entry level role (we will offer full training).

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Two years ago we opened our fantastic office in Dubai which was been so
successful we 're now ready to open our second office in the Middle East in
Beirut. We're looking for exceptional individuals join our fast-growing Paid
Search team as soon as possible. We're looking for people who are ambitious,
data-driven and enthusiastic individuals looking to start their career in Paid
Social digital marketing. You'll work alongside our team in Dubai to jointly
deliver best in class performance-driven campaigns.
Suitable applicants will have graduated within the last ‎2 years or looking for
a career change with a passion for digital marketing, shown through either
your degree subject, work experience or detailed cover letter.
Applicants must be available to start the role as soon as possible (we are
recruiting for multiple roles).
Paid Search marketing is not the same as organic marketing. Paid Search is an
amazing platform for advertisers to pinpoint and target specific audiences,
whilst showcasing creative and engaging ads across a variety of ad formats.
Facebook, Instagram, Twitter, LinkedIn and Snapchat make up the core of our
social advertising platforms here at Merkle, enabling us to reach diverse yet
relevant audiences across every demographic for our huge range of clients.
Receiving performance data in real time means we can analyse, report and
optimise campaigns to drive the very best performance against our client
KPI's, feeding into real business goals and successes.
Life in this role:
* You'll become an expert in Paid Search!
* We have fantastic training and mentorship programmes in place to help you get up to speed with what we do, learn how everything works and may pass your Google/Facebook exam
* You will be working directly with a portfolio of clients in a wide range of sectors spanning both business-to-business and business-to-consumer
* You will be able to evaluate campaign requirements and goals and to formulate the best approach for achieving these
* You will design and implement campaigns from scratch and may also be required to assess existing campaigns and identify opportunities for improvement
* You will regularly evaluate performance, working to continually optimise performance on behalf of your clients
* You will report back to clients and make recommendations based on your analysis
* The role is client-facing so you 'll be attending regular client calls and meetings. As many people across the world are now working from home we aren't attending meetings face-to-face, however once travel opens up again there will be opportunities to meet clients F2F
* Thanks to the rapid growth and our commitment to hiring predominantly at junior levels, there are fantastic opportunities for career progression. These include mentoring and training, development of our technical capabilities and thought leadership, driving strategy across multiple accounts, and ultimately the potential to manage a team of specialists.

Qualifications
* You will have graduated within the last ‎2 years with a strong academic record and a passion for digital marketing (shown through either your degree, work experience or detailed cover letter)
* Strong written and spoken Arabic & English as you will be running campaigns, as well as communicating extensively via email and preparing reports for clients
* Intellectual curiosity and ambition are personality traits we love; you also must be a great team player, able to co-operate well and support your colleagues
* This is a fast-paced role and you must be enthusiastic and an organised self-starter and a team player
* Articulate and confident in dealing directly with clients
* Good knowledge of excel and basic numeracy, to be able to present information clearly and to reason your way through problems
Qualifications:
What we are looking for in you
* We anticipate the successful candidate will have an understanding in Paid Search at account executive level
* Experienced in Paid campaign management; set up, activation, optimisation and reporting
* Extensive experience optimising paid social campaigns to meet campaign objectives
* Familiarity with Facebook Business Manager, and preferably also LinkedIn, Twitter, TikTok and Snapchat
* Well versed in reporting platforms like Microsoft Excel
* Have managed other on an account or within a team
* Fluent in Arabic and English (written and spoken)
Additional Information:
The Interview Process
Firstly, we suggest you apply at your earliest convenience (make sure you 've
done your research!) as our roles are always very popular and do fill quickly.
We hire on a first-come basis.
In this position, you will be focusing solely on Paid Search (PPC) so we will
want to see a passion and enthusiasm for this particular area. This interest
can be showcased in your research and ability to go above and beyond when
looking into this area.
* Application - When you apply you will be asked a couple of questions to showcase your interest in PPC.
* Video Interview - If your application is successful you will be asked to complete a video interview (they sound scarier than they are, we promise!). The video interview is a chance for us to get to know more about you and your knowledge and recent research.
* Phone Interview - If successful after a video interview then you would progress to the phone interview. This is a chance for you to talk to us in person, learn more about the company and showcase your skills, passion and research.
* Final Interview - If you reach the final interview, you will be asked to put together a Paid Search (PPC) Campaign, based off a mock client brief.
Throughout the entire process we will be wanting to learn more about you as an
individual (your interests, skills and understanding of the role), your
passion for this area and the research you've done. Don't focus on the nerves,
make sure you come prepared and ensure you interview us as well! At the end of
the day you'll be with us ‎5 days a week, so you want to make sure its
somewhere you want to work to.
Merkle does not discriminate against job applicants on the basis of age,
disability, gender reassignment, marital or civil partner status, pregnancy or
maternity, race, colour, nationality, ethnic or national origin, religion or
belief, sex or sexual orientation. Experience stipulated in this job
description serves as a guide only and all applications will be considered on
their merits, irrespective of experience.
As part of our Diversity and Inclusion agenda, and as an Equal Opportunities
employer, if you require reasonable adjustments during the selection process
please engage directly with your Recruiter.

More Information:
Our Culture: Merkle 's energy and personality lives through everything we
say and do. Learn all about what defines our people and our vibe.
Students & Recent Graduates: Start your career at Merkle and get on the
path to success.
Experienced Hires: Leverage your expertise, challenge the status quo and
grow your career at Merkle.