Marketing Manager

Job Purpose
The purpose of this role is to lead the expansion of the category along with
the commercial team to ensure business growth and manage the product
promotions and position of brands. The Marketing Manager supports the sales
team with all tools and assets they need to raise brand awareness and increase
sales volumes. He/ She Builds strong and healthy brands to drive value &
volume, share and profit growth whilst acting as the brand guardian and
leading advocate in Egypt and the Middle East and North Africa (MENA) Region.

Duties and Responsibilities

Strategic Role
* Shapes the brand strategy and establishes alignment throughout the organization to ensure continuous brand advancement.
* Develops an annual brand plan and implements it through teams in order to fulfill yearly commercial and brand goals.
* Aligns with the Marketing Capability Manager of the Africa Team on updates related to strategy.
* Leads the innovation pipeline, communicates and plans for the launch of new products or the expansion of existing lines.
* Oversees the North African market and ensures guiding in the right direction in terms of global communications strategy.
* Assures that the return on investment portfolio and categories are maximized.
* Monitors performance and reports on findings and improvements to senior management.

Marketing Role
* Leads the consumer marketing activities and projects as well as sales research.
* Approves all directions of consumer campaigns.

CMI and Media
* Oversees the media strategy and daily media in collaboration with the Cluster Media Manager.
* Leads the digital media management of Egypt and oversees the MENA market.
* Oversees consumer research projects and traditional/digital media activities for MENA and Egypt.
* Ensures that resources are distributed adequately via effective media channels.
* Ensures, in collaboration with the cluster media manager, that studies are relevant, impactful, and align with the company's goals.
* Facilitates cost-cutting initiatives for consumer market intelligence and monitors performance by ensuring that CMI converts data into useful insights.

Leadership Role
* Leads and encourages subordinates by giving professional development coaching, distributing responsibilities, and providing them with empowering tools to help them thrive.
* Establishes defined objectives and key performance indicators, examines the latter, and adjusts course as needed.
* Coordinates with cross-functional project stakeholders alignment on priorities and plans.
* Manages Human Resources operations within the team such as recruiting, hiring, training, professional development, mentoring, and performance assessments.

Disclaimer: Other duties assigned as needed.

Education & Experiences
Educational Background

Bachelor degree in Business Administration, preferrable in Marketing

Years of Experience

‎10 - ‎15 years of experience in Marketing

Qualifications & Other Requirements

Excellent command of English Language
Advanced Microsoft Skills

Core Functional Competencies
Consumer at the Centre

The ability to consistently drive competitive advantage by being close to and
inspired by the consumer. The ability to turn insight into action across
category, portfolio and brands to win with consumers.

Portfolio Management

The ability to create, embed and continually refresh a robust Portfolio
Strategy, that maximizes penetration and drives growth via leveraging the ‎7
'Sources of Growth'.

Integrated Commercial Planning

The ability to unite Brand and Commercial Strategies into winning annual plans
that effectively coordinate all brand activities to drive penetration, build
Brand Power and deliver business results.

Brand Strategy

The ability to create and embed a clear consumer inspired strategy for
sustainable and profitable growth of the brand, driving penetration and
providing clear, consistent and effective direction to Integrated Commercial /
Brand plans.

Breakthrough Communications

The ability to drive breakthrough reaction, including business performance, by
delivering reach through effectiveness first touchpoint planning, and
resonance through meaningful, 'fit for platform' brand content through the
line.

Brand Profitability

The ability to optimize portfolio and brand profitability in a sustainable
way, acting across the value chain, maximizing activity ROIs and optimizing
Commercial Spend Productivity.

Innovation & Renovation

The ability to identify relevant growth opportunities by leveraging the ‎7
'Sources of growth', and harnessing consumer, shopper, category and customer
insights. Effectively launch value creating brand, product, packaging and
systems innovations.

' Store Back' Marketing

The ability to think 'store back' and collaborate with Sales and Trade
Marketing, to ensure world class execution of all brand activities across the
path to purchase (on time, on budget, on strategy and on target).

Route to Market & Channel Understanding

The ability to understand the company's RTM, channel and customer strategies
and their implications, in order to integrate them into brand and portfolio
strategies and plans

Personal Skills
* Team Developer
* Strategic Thinking
* Interpersonal & Communication Skills
* Negotiation Skills