Junior Brand Manager

؜ - ؜Cairo ؜ -
Advertiser's site

Job details

Job Purpose
The purpose of this role is to create and implement the brand's marketing
strategy. Junior brand managers are in charge of implementing activities to
increase customer satisfaction, brand loyalty, and community awareness.


Duties and Responsibilities


Branding Strategy



  • Uses market research and end-user surveys to identify appropriate actions and offer new products.

  • Maintains an efficient marketing budget allocation and spending.

  • Leads all digital and social media brand communications, develops best practices, implements processes, and develops the brand's social media and digital strategy.

  • Creates and leads comprehensive project plans, as well as manages deliverables, deadlines, roles, and responsibilities across all functions.

  • Assists the brand manager in the development of new products and line expansions.

  • Assists in driving competitive advantage inspired by the consumer's needs.

  • Weekly reports to the brand manager on all innovation efforts linked to new brand or new line expansion.


Research



  • Assists and supervises all forms of qualitative and quantitative research, creates cutting-edge analytics, offers business insights, and defines the market's competitive dynamics and boundaries.

  • Analyzes market conditions and assesses new brand challenges by identifying and suggesting potential portfolio optimizations.


Marketing



  • Develops sales promotions and product communication in collaboration with the marketing and sales teams.

  • Collaborates with the trade marketing team on all marketing campaigns and promotions to create product exposure activities

  • Works with the design team on a regular basis, informing them on new labels, updating legal wording on current labels, and developing new pack crowns.

  • Coordinates with cross-functional project stakeholders by ensuring alignment on priorities and plans.

  • Assists in the management of product categories, including product portfolio, pricing, and profitability.

  • Regularly analyzes outcomes produced by specific brands or product categories.

  • Aligns with agencies on digital initiatives in an effective and proactive manner; assesses and offers comments on ideas in comparison to the brand.

  • Ensures that agencies are compensated, and that purchase requests and purchase orders are submitted on schedule.

  • Inspires agencies to develop brand and company communication and activities that meet objectives and are appealing to customers.


Disclaimer: Other duties assigned as needed.

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Job Summary

  • Advertiser: Heineken
  • Announcement date: 21/06/2023
  • Type of employment: -
  • Experience level: -
  • Educational level: -
  • Job location: Cairo
  • Salary: -
  • Phone number: -

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