POSITION SNAPSHOT:
Location: Egypt
Company: Nestle
POSITION SUMMARY:
Primary role is Business partnership for the category teams & Vertical
expertise, to ensure future business growth identification and category
knowledge is built, instilled across the organization.
A DAY IN THE LIFE …
Business partnership for the category teams to drive long-term growth
* Supports Generating Demand teams and corporate functions (General Management, Communication & Media, Nutrition, CSV, Corporate Communication , Finance...) as well as Corporate Communication
* Ensures that marketing decisions (communications, marketing investment, I&R, portfolio management, etc) are based in insights and data
* Recommends and executes the category research plan working with the most effective internal and external partners
* Supports development of MBS (incl. category and cross-category insights), ICP and other long-term strategic projects as required across MENA
* Leads x-category (and Citizen) research
* Continuously enhances CMI toolbox seeking inspiration from the Nestle Global network in addition to external inspiration
* Assess key supplier performances & drives continuous improvement
Equity
* Manages Brand Health Trackers and other brand equity studies; is accountable for the an up to date and accurate understanding of the brand's equity at all times
* Generates cross brand/Category insights related to equity and recommends actions
Market Share
* Understands and reports on Market Share across the category; works with Nielsen and other relevant partners to recommend actions and consistently understand the state of the market share
What will make you successful …
* At least 5 + years experience in market research at agencies ( or equivalent FMCG.)
* Experience with trends, Structural thinking, developed analytical skills, ability to work with large amounts of data, analyze relationships and interpret numbers.
* Clear oral and written language, ability to formulate business recommendations.
We are Nestle, the largest food and beverage company. We are 308,000 employees
strong driven by the purpose of enhancing the quality of life and contributing
to a healthier future. Our values are rooted in respect: respect for
ourselves, respect for others, respect for diversity and respect for our
future. With more than CHF 91.4 billion sales in 2018, we have an expansive
presence with 413 factories in more than 85 countries. We believe our people
are our most important asset, so we'll offer you a dynamic inclusive
international working environment with many opportunities across different
businesses, functions and geographies, working with diverse teams and
cultures. Want to learn more? Visit us at www.nestle.com.
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