National_Assistant Marketing Manager - PR & Comm.

Established in the 1930s as a trading business, Al-Futtaim Group today is one
of the most diversified and progressive, privately held regional businesses
headquartered in Dubai, United Arab Emirates. Structured into five operating
divisions; automotive, financial services, real estate, retail and healthcare;
employing more than ‎35,000 employees across more than ‎20 countries in the
Middle East, Asia and Africa, Al-Futtaim Group partners with over ‎200 of the
world's most admired and innovative brands. Al-Futtaim Group's
entrepreneurship and relentless customer focus enables the organization to
continue to grow and expand; responding to the changing needs of our customers
within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity;
Al-Futtaim Group continues to enrich the lives and aspirations of our
customers each and every day

Overview of the role

Responsible for managing all aspects of the Cairo Festival City Mall brand,
communications, and PR. The role includes marketing, advertising, and
promotional activities for the mall property annually. Takes steps to measure,
enhance and enrich the mall customer experience through various goals and
objectives.

What you will do

Brand

Creative
* Managing the relationship with all creative agencies and ensuring briefs are in line with the Brand manifesto.

Brand Guidelines
* Ensure brand guidelines are implemented on all touchpoints.

Website Content
* Overseeing all content and imagery with a creative agency.
* Process management for website completion and delivery together with Digital Manager.

Communication

Media
* Manage relationships with media agencies.
* Develop and maintain media and tourism strategy together with comm & PR Manager.

Campaigns/Promotions
* Execute all mall campaigns and promotions
* Setting campaign KPIs, ensuring results meet objectives, and justifying the budget allocation

PR

Annual Calendar
* Manage relationships with a PR agency and ensure press office and activations are implemented keeping in mind predefined objectives.

CSR
* Implementation of a CSR strategy for the mall together with a PR agency.

Social Media
* Support the Digital team with content and activations on all social media platforms.

Finance

Invoicing
* Follow up on marketing financial statements together with finance to ensure outstanding elements are addressed.

Budgets
* Work with Comm Manager on annual budgets related to brand, communications, and PR while simultaneously managing monthly spending.
* Preparing Business Case proposals together with Senior Marketing Manager.

Policies & Procedures
* Ensuring all documentation is carried out across the team in line with processes set by Procurement, Finance, and Audit.

Research
* Conduct research to identify customer insights, media best practices, spend analysis, and market trends together with partners and relevant media and PR agencies.

Required Skills to be Successful

• Strong Communication Skills


• Negotiations Skills


• Presentations Skills

About the Team

The Mall Marketing team is a group of ‎5, highly motivated, collaborative, and
fun, accounting professionals across CFC, looking to add an Assistant Manager
to the department, reporting to the Marketing Manager.

What equips you for the role

• Bachelor's Degree in Marketing, Business Administration, Management, or any related field.


• Diploma in Marketing or/ Events with ‎3-‎4 years in a well-established marketing company, Mall, or retailer in Europe or UAE


• Retailer or Mall experience (preferred)


• Good knowledge of local marketing in terms of events/festivals/ded/dtcm/suppliers/agencies and companies engaged in events management

About Al-Futtaim Malls
Al-Futtaim Malls provides development and asset management expertise,
specializing in building retail-led super regional malls in prime locations
across MENA and beyond. With a proven track record of creating both
sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls
delivers exceptional experiences and exciting shopping environments for
customers.
Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more
than ‎30 years of experience and a deep understanding and knowledge of the
retail sector, both from a shopper's point of view but as curators of space or
landlords to other brands. The company has a directly managed portfolio
including over ‎9 million sqft of retail space across four malls in the MENA
region and two under development. Malls under the Al-Futtaim Malls portfolio
include Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival
City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall, Morocco.
Leveraging on the expertise of its parent company, Al-Futtaim Malls
established PLEX Management Services offering a full array of services
including asset management and development, leasing, and brand experience
expertise to shopping mall landlords and retail organizations globally.
Implementing global best practice and deploying Al-Futtaim Mall's deep
understanding of mall management and retail dynamics, PLEX promises to deliver
continuous growth and long-term value for its partners.
For more information on Al-Futtaim Malls, please visit https://www.al-
futtaimmalls.com/