Digital Marketing Manager

Summary
The Digital Marketing Manager will be primarily focused on developing &
executing the Digital Marketing strategy for all AZ promoted brands. The
Digital Marketing manager will be responsible for a wide variety of projects,
including, but not limited to HCP and Patient Marketing through digital
platforms.
Responsibilities:
* Demonstrate and in-depth understanding of the market and competitive landscape and support the company in the identification of new market opportunities through digital, in line with brand strategy
* Contribute to the development of marketing digital promotional materials aligned with brand strategy
* Identify actionable brand insights that help shape brand strategy and direction through digital solutions
* Support and build collaborative relationships with the cross functional teams (marketing, sales, market access, IT & medical)
* Research trends, platforms, and experiences that can drive innovation and performance
* Generate monthly reports on our marketing campaign's performance
* Optimise website and social media channels for SEO as well as usability
* Manage art and copywriting professionals (outsourcing where needed)
* Analyse key metrics that unit our website traffic and our service quotas
* Partner with advertising and media specialists to increase marketing results
* Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
* Communicate with our SMT about digital marketing goals and results
* Participate in all brand planning and budget meetings and assist in development of brand planning deliverables
* Manage brand budget to ensure maximum ROI for investments, and that annual budgets are not exceeded
Education, Qualifications, Skills and Experience
* Bachelor 's degree and a minimum of ‎3-‎5 years pharmaceutical/biotech sales/marketing experience or related experience IS REQUIRED
* Proven skills in the following: brand marketing, market and competitive analysis, marketing program development, project management and execution, financial and budget management experience required
* Demonstrated ability to manage multiple projects simultaneously, set priorities and meet deadlines
* Ability to work independently, with a sense of urgency
* Demonstrated strong attention to detail
* Have exceptional, oral and written communication skills, and be well versed in Microsoft Office applications (PowerPoint, Excel etc.)
Personal Attributes
* Passion for building brands with strategies and tactics that deliver on our customer 's needs.
* Strong analytical, project management, fiscal management, decision making & problem-solving skills.
* Positive attitude and the ability to work effectively in a dynamic environment without losing focus on business goals.
* Strong and dependable leader who builds trust with management and across all stakeholders and cross functional groups including sales, sales training, and managed care teams.
* Transparent, ethical, and honest, and help foster a culture of the same within their team.
* Ability to work in virtual highly matrixed teams with high performance and cross functionality.