Marketing Manager - Nando's KSA

Key Performance Areas ¯

Tasks ¯

In-market marketing & brand strategy.

Co-develop (with the Licensed Markets’ (LM) marketing team) and execute the
in-market marketing and brand plan, which is aligned to the long-term business
strategy and the LM marketing and brand plan;
Set actionable strategic priorities for marketing that are aligned to the
business objectives and ensure successful implementation and measurement
thereof;
Provide a plan to (and seek approval from) the LM marketing team, for each
marketing activity which details: deliverables, timeframe, budget. This must
be approved by the Licensed Markets’ marketing team before being approved by
the Head of Country;
Formulate (with the LM marketing team) the innovation roadmap and project
management of all new product development initiatives. This includes
implementation and alignment with the promotional calendar, formulating the
business and commercial case and the post measurement of all initiatives;
Ensure the marketing strategy is executed within the confines of local market
religious and regulatory protocols;
Project manage product launches aligned to the marketing and brand strategy;
Project manage proposed pricing strategies by assisting the in-market team
with context curation; working with the LM marketing team to implement price
changes across all platforms.

Advertising, promotions & PR.

Drive the effectiveness and consistency of all advertising, promotional & PR
initiatives within the market and ensure alignment to the Nando’s brand &
commnunications guidelines, strategy & principles;
Use the Nando’s LM Digital tools to curate marketing intelligence and consumer
insight for input into decision making;
Use the Nando’s LM Digital and Customer Care tools to monitor and respond to
consumer and media feedback in order to build strong, beneficial relationships
with these audiences.

Business and marketing intelligence and consumer insights.

Continuous reporting and report writing on key findings on core business and
marketing initiatives, progress and overall business performance across
various stakeholder groups;
Monitor and measure brand equity and strength to be able to re-evaluate;
Proactively providing data and information that leads to insights regarding
customer buying behaviours, macro market trends and performance, and
competitors that support business decision making.

Casa marketing support.

Provide Casas with marketing support which includes, but is not limited to:
Local Restaurant Marketing (LRM); Casa revamps, relocations and new Casa
openings and brand touchpoints;
Develop, implement and monitor marketing plans for non-performing Casas;
Regularly visit Casas to ensure that all in-Casa marketing activity is aligned
to the marketing strategy and brand plan, and compliant with Nando’s brand and
visual identity guidelines and principles;
Conduct brand touch point reviews for each Casa on a bi-annual basis to ensure
the maintenance of brand standards;
Inspire Patrãos to believe in Marketing and assist in executing projects as
requested.

Build and maintain positive relationships with all internal and external
stakeholders.

Communicate the brand strategy with the rest of the in-market central support
team in such a way that engages and inspires all fellow Nandocas to bring this
strategy to life within their functional area;
Liaise with Area Managers to advise on marketing activities and gather input
relating to customer trends;
Liaise with Procurement to optimise regional promotional planning through
efficient scenario planning and forecasting of volumes and gross profit;
Attend and actively participate in weekly management meetings and proactively
contribute to the overall strategic plan and functioning of the business
especially in relation to Marketing;
Actively participate in strategic planning sessions; positively support the
implementation of all management decisions;
Partner and collaborate with outside agencies and vendors (events management,
web sites, advertising) to ensure that initiatives meet expectations.

Manage the Marketing team so that they are engaged and achieve their work
objectives.

Ensure the team has the necessary human resources and is structured so that it
can meet its business objectives;
Implement interventions to address issues raised in the annual climate survey;
Ensure employees have the necessary tools and resources to meet their work
objectives;
Ensure employees have job descriptions and a clear understanding of
performance standards;
Conduct one-on-one meetings with direct reports every week;
Ensure outstanding performance is rewarded;
Manage poor performance;
Ensure development opportunities are made available to employees during the
year;
Manage labour relations issues as required.

Participate as an active member of the management team to facilitate teamwork
in achieving overall business goals.

Attend and actively participate in weekly management meetings;
Execute all marketing decisions emanating from these meetings;
Proactively contribute to the overall strategic plan and functioning of the
business especially in relation to marketing;
Actively participate in strategic planning sessions;
Positively support the implementation of all management decisions.

Qualifications:
Unless the applicant can demonstrate that s/he has developed the necessary
competencies through experience, a Marketing related degree is required.

Experience:
‎5+ years’ experience in a marketing / brand management role, either in a food
service or hospitality environment; ‎2+ years’ experience in a senior marketing
role. This experience must include the development and implementation of
marketing strategies, budgets and plans.

Knowledge:
Marketing principles and concepts; brand management; franchise management;
consumer trends; operations management; marketing communications; channel
management; marketing research; product display; marketing on the internet.

Skills:
Computer literacy

This is about being able to use computers, the internet and related technology
at work. It includes the use of both basic hardware and software. It is about
being able to access and input information, solve and avoid problems, keep
information organized and communicate effectively with others inside and
outside of Nando's.

Budgeting

This is about understanding the budgeting process and being able to monitor
costs / revenue against a budget. E.g. Can anticipate the effects of other
financial processes on their own budgeting procedure; able to work within
budgetary constraints and reallocate resources where required.

Negotiation skills

This is about the ability to gain agreement between two or more parties with
differing interests regarding issues affecting self and / or the organisation.

Project management skills

This is the ability to lead teams, initiate and design projects and take full
responsibility for the execution and success of a major project. E.g.
Initiates projects, can evaluate alternative plans, can determine the steps
needed to reach desired objectives.

Spoken and written English

This is about being able to communicate effectively in both spoken and written
English. It involves expressing thoughts, ideas and comments clearly either
using speech in individual or group situations, or in writing using correct
and appropriate grammar, organisation and structure so that the message is
clearly understood by the recipient/s. It includes gaining support for ideas.

Competencies:
Strategic orientation

This is about having an awareness of the ways in which the world impacts on
strategies as well as the ability to link long-range visions with everyday
work. E.g. Is able to establish a specific course of action in order to
achieve a long-range goal. Reviews contingency plans that could be used if
problems occur.

Team leadership

This is about leading a group of people to work effectively together and
includes communicating a compelling vision, keeping people informed, taking
care of the group, managing meetings and promoting team effectiveness.

Tech savvy

This is about being smart with technology and being able to leverage
technology to increase efficiency.

Analytical thinking:
This is about understanding a situation by breaking it apart into smaller
pieces, or tracing the implications of a situation in a step-by-step way. It
includes organizing the parts of a problem, situation, etc., in a systematic
way; making systematic comparisons of different features or aspects; setting
priorities on a rational basis; identifying time sequences, causal
relationships or If–Then relationships. It is about understanding the
marketing data available, knowing what it indicates about the preferences and
behaviours of the target audience and using that knowledge to spot trends,
create campaigns and measure outcomes.

Relationship management

This is about identifying key stakeholders, establishing strong working
relationships and working to a plan.

Proactive thinking

This is about being able to make things happen. It involves self-initiated,
anticipatory action aimed at changing either the situation or oneself.
Examples include taking charge to improve work methods, proactive problem
solving, using personal initiative, and proactive feedback seeking.

Qualifications

Take overall responsibility for planning, leading, resourcing and executing
the full marketing function in order to build consumer and employee belief in
the distinct points of difference and advantage of the Nando’s brand and
achieve business objectives in line with the Nando’s brand standards and
Values.

Primary Location: Saudi Arabia
Job: Landmark Hospitality MARKETING
Organization: Foodmark KSA
Schedule label /الجدول الزمني: Regular
Shift: Standard
Job Type: Full-time
Day Job
Job Posting/نشر تسمية الوظيفة: Nov ‎11, ‎2021, ‎8:04:‎59 AM