Social Media Specialist

Date: Jun ‎14, ‎2022
Location: Saudi Arabia
Company: King Abdullah University of Science & Technology
Job Purpose:

The Social Media Specialist is responsible for managing Twitter channels, and
supporting other social channels such as Facebook, Instagram and LinkedIn
channels, as needed.

On a day-to-day basis, the post holder will create and schedule exciting and
eye-catching content for Twitter and Facebook in line with KAUST's social
media strategy and in accordance with the advancement of institution-wide
marketing, communications and branding efforts.

Major Accountabilities:

• Manage and schedule content on KAUST's Twitter and Facebook channels using Hootsuite


• Participate in developing KAUST social media strategy and analyze competing Social Media accounts of benchmarking institutions


• Prepare twitter analytics reports and follow current trends.


• Manage incoming messages and mentions, and respond appropriately with guidance from Media Relations team or Internal Communications colleagues, where appropriate


• Edit, revise and optimize copy and content according to latest best practice, for use/re-use on KAUST's digital channels


• Use analytics and reporting packages to understand how different types of social media content is performing, identify lessons learnt and share feedback


• Provide expert advice and crisis management in regard to social media incidents or concerns


• Work closely with departments to ensure proper content and messaging executed online is relevant to KAUST strategy and policy


• Provide social media information, advice and guidance to colleagues all around the University.


• Perform other applicable tasks and duties assigned within the realm of the employee's knowledge, skills and abilities in the field of his/her position.

Person Requirement:
Competencies:
Technical Skills:
* Expert knowledge and practical experience of daily management of a university or other large international organization's social media channels
* Expert knowledge and practical experience of social media analytics and tools, such as Buffer or Hootsuite
* Expert knowledge of trends in social media use generally, and in higher education or research communication more specifically
* Experience of creating multimedia content for social media via tools such as Lumen5.
* Non-Technical Skills:
* Experience of managing complex and sensitive matters in public view, including the management of public comments
* Ability to manage difficult and sensitive issues with stakeholders, such as coaching stakeholders who may be reluctant to follow guidelines or best practice
* Demonstrated ability to manage multiple projects and competing priorities
* Excellent verbal communication skills in both English and Arabic
* Excellent written communication skills to draft error-free content
* Tact, diplomacy and discretion
* Ability to develop effective relationships with colleagues across the University.

Qualifications:
Minimum requirement of a Bachelor's degree - Masters' degree preferred - in
journalism, communications, marketing or a related discipline

Experience:
* Minimum: ‎3-‎5 years of directly related experience
* Preferred: experience working in higher education.