Director - Digital

Description
Position at Initiative
Digital Director - Job Description

The Digital Director is responsible for building a profitable and successful
digital media program for the clients. They will lead and manage all execution
of the digital media programs, from concept to planning, delivery, execution,
and post-program analysis. They will serve as the main lead for the client's
digital media campaigns and will work cross-functionally within the
organization to gain consensus and execute campaigns. They will be responsible
for combining the best of traditional and new media to create innovative
relationships between client and consumer
*
Lead manage and own the clients cross digital strategy for the agency;
overseeing the activation with a focus on Performance Media across
programmatic, search and social
* Translate platform understanding across DV360, Google, Facebook etc into actionable insights for the client ready for activation with the team
* Partner with the client to consult around performance platform KPI's and objectives, creating clarity of use for both conversion and awareness
* Building and leading team in developing strategically grounded media plans and buys providing key business insights and growth potential ideas for current clients, new business and internal agency thinking
* Ensuring that planning senior managers, managers, and executives are fully trained on all aspects of online media planning including planning processes, use of research tools, as well as the development of writing and presentation skills
* Manage and check in with planning team to maximize productivity and ensure goals are being achieved
* Partnering with peers in creative, research, strategic services and business development to ensure client objectives are met leveraging the latest technologies and marketing strategies
* Assist in education of other departments within the company around the digital space and opportunities for clients
* Lead, build and grow the digital media program
* Providing proactive contribution to clients' business growth by identifying new media opportunities
* Defining, measuring and increasing productivity of clients
* Fostering a collaborative, team focused environment empowering all media staff to be the experts in their fields.
* Contributing strategic insight in new business efforts and leading key pitches
* Set up the right digital structures to ensure optimal staffing assignments for existing clients as well as for new business efforts
* Assist leadership in day to day management of media department
* Serve as an internal expert on digital media, reporting on competitors and trends
* Build strong relationships with managerial, director and C-level clients
* Build senior relations with the suppliers and maintain a professional network and key resource contacts
* Stay up to date on new and emerging technologies in the digital media field
* Identify the needed systems and tools to cover the gaps and launch them
* Build a dynamic culture that focuses on maximizing productivity and ensuring goals are achieved
* Ensure online performance tracking and brand measurement tools as well as leading edge media target profiling technology
* Ensure buying is competitive and ensure profitability to the agency
* Have a solid understanding of industry leading digital Ad Tech and MarTech solutions and how they bring value to businesses
* Be a thought leader in the digital space; understanding the implications of macro factors on our ability to plan, activate and measure digital campaigns.