Introduction
The Event and Experience Marketer, MEA with focus on Saudi Arabia is an
innovative thinker that maintains the enduring core ideas and beliefs of the
100+ year IBM brand - one of the most valued brands in the world. They
translate these enduring core ideas and beliefs into a powerful and
differentiating force for the company bring the IBM story to life through
physical and digital interactive experiences for our clients, partners, and
prospects.
Building memorable experiences requires the development of strategic plans
aligned to milestones across the end-to-end campaign -- and working with
agency partners to bring those plans to life. They're also responsible for
demonstrating the value of events and experience in the client journey through
meticulous data capture and measurement. Event and experience marketing is a
discipline built around teamwork. They collaborate across the organization
with squad members, field marketers, demand generation teams, sellers,
business partners, external agencies, and countless others to develop
everything from event messaging to speakers, curriculum, and interactive
experiences -- all with the singular goal of showing our clients the value of
IBM.
Your Role and Responsibilities
* Execution of the event plan to support business and revenue objectives.
* End-to-end event execution as part of a multi-touch, integrated path to proficiency, surrounded with associated digital activities to drive increased and deeper client engagement.
* As overall event lead, build a strong team of key stakeholders and work stream leads for each event, and manage and collaborate with key stakeholders and sales teams for event messaging, content, curriculum, sessions, and speakers.
* Manage sponsorship, show floor expo and agency relationship(s)- ensure implementation and execution of end-to-end event strategy and plan with highest of standards and as per event brand experience guidelines, maximizing the return on marketing investment.
* Manage and oversee vendor and agency execution. Responsible for budget management and audit readiness.
* Collaborate on building strong communication plans for internal and external audiences.
* Apply analytics and insights to better understand attendees, their behaviors & interests and improve engagement, driving the continual optimization of future events, strategies and plans.
* Adhere to corporate guidance around event marketing tools, process, metrics, reporting, optimization, experiences, community, education, best practices and agency relations.
Accountable to drive attendance and conversion of prospects through
exceptional client centric
Required Technical and Professional Expertise
* 3 years in high-impact marketing role, ideally with experience in Saudi Arabia.
* 2 years preferred experience in technology or infrastructure hardware marketing with companies like Amazon Web Services, Cisco, Dell, EMC, Google, HP, Microsoft, major Cloud service providers.
* Minimum 2 years in B2Bmarketing space.
* Proven success in creating and delivering event experiences.
* Ability to develop event strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.
* Strong overall understanding of, and experience in, the key areas of marketing: marketing strategy, demand generation, digital marketing, response & lead management.
* Able to drive process in a highly matrixed global organization.
* Results-oriented with excellent analytical acumen.
* Organized, detail-oriented, self-directed team player and leader with a positive attitude.
* Strong writing, communication, presentation development and delivery skills in English and Arabic.
Preferred Technical and Professional Expertise
*
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such
as marketing, finance, legal, operations, HR, and more, all working together
to solve some of the world's most complex problems, help our clients achieve
success and build collaborative work environments for IBMers.
Your Life @ IBM
In a world where technology never stands still, we understand that, dedication
to our clients success, innovation that matters, and trust and personal
responsibility in all our relationships, lives in what we do as IBMers as we
strive to be the catalyst that makes the world work better.
Being an IBMer means you 'll be able to learn and develop yourself and your
career, you'll be encouraged to be courageous and experiment everyday, all
whilst having continuous trust and support in an environment where everyone
can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and
learning new information and skills to constantly transform themselves and our
company. They are trusted to provide on-going feedback to help other IBMers
grow, as well as collaborate with colleagues keeping in mind a team focused
approach to include different perspectives to drive exceptional outcomes for
our customers. The courage our IBMers have to make critical decisions everyday
is essential to IBM becoming the catalyst for progress, always embracing
challenges with resources they have to hand, a can-do attitude and always
striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
This job requires you to provide your COVID-19 vaccination status with
supporting documentation, where legally permissible.
About IBM
IBM 's greatest invention is the IBMer. We believe that through the
application of intelligence, reason and science, we can improve business,
society and the human condition, bringing the power of an open hybrid cloud
and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest
corporate organizations in the world, we're also one of the biggest technology
and consulting employers, with many of the Fortune 50 companies relying on the
IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial
intelligence, quantum computing and blockchain. Now it's time for you to join
us on our journey to being a responsible technology innovator and a force for
good in the world.
Location Statement
For additional information about location requirements, please discuss with
the recruiter following submission of your application.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal
opportunity employer. All qualified applicants will receive consideration for
employment without regard to race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, pregnancy,
disability, age, veteran status, or other characteristics. IBM is also
committed to compliance with all fair employment practices regarding
citizenship and immigration status.