Job Description:
Manage the offer roadmap and communicates offer vision, maximizing market
shares and profitability, and ensure growth and profitability of Digital
factory Automation offers (PLCs, HMI, Machine controllers and associated
softwares)
Duties & Responsibilities:
* Manage and update regularly the commercial and technical argumentation related to the offer(s) and circulate to all concerned internal & external customers.
* Take full ownership of the 4Ps (Product, Price, Promotion, Place) of the offer and put in place plans for profitable growth.
* Manage the offer introduction in the country.
* Pre-qualification of new/adapted offer with main customers
* Identify offer gaps and suggest offer evolution, fix priorities related to market requirements.
* Build the specifications of the offer in line with the international and local standards.
* Define the needs in terms of offer documentation, as well as tools and software when necessary.
* Create and propose promotional and specification action and communication.
* Monitor the competition and analyze competitors offer positioning at country level (strategy, marketing mix …).
* Ensure that all relevant actors (Sales, customer marketing, communication, Customer Care Centre, Solution Centre, logistics…) are properly trained concerning the offer sold in the country and have the right tools/methodologies.
* Define and implement all necessary action plans targeted at boosting the offers (especially "Challenge" offers and prescription) in all targeted Market segments
* Visit the Market and meet customer for gathering competitors' actions, in order to implement the necessary action plan for the offer in charge of.
* Propose marketing plans for targeted market segments to boost existing & new offers.
* Make detailed synthesis of the activity at family & GDP level every 3 months to evaluate the present performance compared to previous years.
* Work in coordination with other BU's and make specific Action plans for their targeted segments to achieve cross selling objectives.
* Provide timely & accurate forecast to the DC, logistics and other entities to ensure timely availability of products to our customers.
* Contribute to the price positioning and consolidated margin (CCO) optimization for the whole offer sold in the country
**
Engineering Degree: (Electrical/Electronics)
Experience:
Min. 3 years in the field of Industrial Automation
Working knowledge of PLCs, HMIs, Industrial PCs and Industrial Control
Softwares
Saudi National preferred
: SA-Central-Riyadh Regional office
: Full-time
: Ongoing
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