Position Summary
1. Identify digital touch points for product and brand promotion and set
effective digital channel operation strategy.
2. Create contents that are suited for each channel and run digital media
campaigns or CRM(Customer Relationship Management) programs to increase
channel traffic and strengthen customer relationship.
Role and Responsibilities
1. [Website operation planning and management] Write contents briefing for
new website contents development and analyze the website traffic regularly to
check the pain points.
2. [Social channel operation] Produce contents briefs for creating contents
suitable for social channel, analyze monthly and quarterly social data to
derive insight and monitor social channel on daily basis.
3. [Digital campaign production] Come up with digital campaign ideas or
CRM(Customer Relationship Management) ideas, participate in contents
production, and contribute to support CRM DB(Customer Relationship Management
Database).
4. [Digital campaign execution] See the impact of the digital campaign or
email marketing for CRM(Customer Relationship Management) purposes by checking
the website traffic, etc.
5. [Search advertisement and search optimization] Check the search keywords
for each product and track data to increase ROI(Return on Investment) by
regularly monitoring search advertisements.
Skills and Qualifications
* A skilled or highly-skilled specialist that completes tasks in resourceful and effective ways
* May contribute to the development of concepts and techniques as well as complete complex tasks in creative and effective ways
* Works on assignments, including complex assignments, requiring considerable judgement and initiative
* May determine methods and procedures on new assignments
* May mentor or coach team members
* Typically requires a minimum 5 years of experience since TB1
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