Biologics Sr. Product Specialist / Saphnelo

JOB TITLE
Biologics Sr. Product Specialist / Saphnelo

ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused biopharmaceutical
company that focuses on the discovery, development, and commercialisation of
prescription medicines for some of the world 's most serious diseases. But
we're more than one of the world's leading pharmaceutical companies.
ROLE SUMMARY
Is responsible for generating clinical demand for Biologics portfolio with key
accounts, pro-actively identifying business opportunities, presenting value
propositions aligned to stakeholder needs and objectives, and recommending
solutions to drive and develop business. Develop strategic and mutually
beneficial relationships with the Multi-Disciplinary Team (MDT), Decision
Making Unit (DMU), and potentially other stakeholders, based on a deep
scientific understanding of the issues in order to identify the best
opportunities for any part of AZ's Specialty portfolio to deliver life-
changing medicines to patients.
In this role, you will positively influence customers' prescribing behavior to
achieve sales targets, develop territory and build strong customer
relationships with the objective of maximizing sales volume and market share
of designated products on a given territory.
What you 'll do
Develop account strategy and plans:
* Identify opportunities and strategies to improve positioning of AZ's Biologics products at a local level.
* Work with Sales, Franchise Manager and CFT to develop a local strategy and business plan to meet targets and further improve positioning of AZ's Biologics products at a local level.
* Conduct analysis of market & competitors to identify territory business opportunities.
* Develop territory plan and allocate resources (e.g. call activities, budget), for optimal sales impact.
* Monitor territory business plan to ensure resources are directed to customers of the greatest potential.
* Participate in promotional activity programs to increase product awareness in the market and establish AstraZeneca as a strategic partner with top institutes / accounts.
Create deep stakeholder relationships:
* Engage Biologics users in dialogue about approved indications, product efficacy / safety profiles and treatment protocols to support on-label prescribing for appropriate patients.
* Establish and maintain ongoing, long term collaborative relationships with stakeholders.
* Share stakeholder insight and information within AZ to strengthen relevant activities, e.g., product development, marketing, sales efforts.
* Update territory customer segmentation, database and call records continuously in Veeva.
* Deliver key promotional messages according to approved plan and marketing strategy.
* Build a trust and credibility with customers by demonstrating integrity and acting within the AstraZeneca Code of Conduct.
* Explore and expand new customers developping more Bio-users.
Reporting / Administration
* Submit monthly reports commenting on deviations from Business Plan and intended actions to align performance with objectives.
* Ensure punctual delivery of reports and daily synchronization of ETMS Veeva.
* Monitor and assess sales transactions to identify potential irregular sales patterns.
Build capability and knowledge in healthcare eco-system:
* Build knowledge and understanding about AZ's overall Biologics value proposition, product's labelled indications and efficacy data among all relevant stakeholders in the MDT and DMU.
* Utilize different communication approaches, techniques and channels to help build knowledge in the MDT and DMU.
* Conduct science-based discussions with the HCP as per the approved indications of AZ's Biologics.
* Arrange multidisciplinary workshops for physicians and other healthcare professionals.
* Arrange and coordinate effective speaker programmes with physician advocates and KOLs
* Actively support Central pharmacists and nurses on relevant trainings.
Deliver on plans and achieve sales goals on budget
* Drive sales performance and ensure sales forecasts meet or exceed expectations while managing assigned budgets.
* Successfully promote the benefits of AZ's Biologics brands, using fair balance messages and the appropriate mix of promotional tools.
* Ensure AZ's products are optimally utilised in line with national / local guidelines and the product license.
* Effectively implement sales strategy, tactics and TAP (Territory action plan) alligned with CF in accordance with company policies.
* Facilitate enlistment of newly launched and key products in accounts within the agreed timelines.
Essential for the role
* Saudi National.
* Minimum ‎6 years of Sales experience with a sound knowledge of account management, including relevant pharmaceutical sales experience in Specialty products.
* Experience in Rheumatology Therapy Area
* Track record of engaging key stakeholders in complex clinical environments, e.g., mid and senior level healthcare professionals, key accounts and the medical community
* Proven track record in influencing the stakeholder decision-making process in an ecosystem with multiple influential players / decision makers, with proven track record of creating value in complex DMU
* Proven demonstration of successful working in complex cross functional teams
* Patient centricity
* Customer value proposition
* Cross functional engagement
* Business Acumen
* Impact and Influence
* Decision making and problem solving
Why AstraZeneca?
At AstraZeneca we 're dedicated to being a Great Place to Work. Where you are
empowered to push the boundaries of science and unleash your entrepreneurial
spirit. There's no better place to make a difference to medicine, patients,
and society. An inclusive culture that champions diversity and collaboration,
and always committed to lifelong learning, growth, and development. We're on
an exciting journey to pioneer the future of healthcare.

So, what 's next?
* Are you already imagining yourself joining our team? Good, because we can't wait to hear from you.
* Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available, and we hope it's yours.
Where can I find out more?
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