Senior Brand Manager/Brand Manager

At Lilly, we unite caring with discovery to make life better for people around
the world. We are a global healthcare leader headquartered in Indianapolis,
Indiana. Our ‎35,000 employees around the world work to discover and bring
life-changing medicines to those who need them, improve the understanding and
management of disease, and give back to our communities through philanthropy
and volunteerism. We give our best effort to our work, and we put people
first. We're looking for people who are determined to make life better for
people around the world.
The role will be responsible for leading on uncovering customer (Health Care
Professionals) insights, using strategic market data and analysis to support
the development of the brand/molecule strategy. They will be responsible for
supporting the life cycle planning (strategic and marketing), messaging
development, implementation and execution of tactical plans, integrating cross
functional partners and relationship management (internal and external) for
successful marketing solutions in alignment with global and affiliate
strategy.
Path/Level:
P1-P3
Note: Employees hired on banded positions (ex: P1-P3, R1-R2, B1-B3, etc.)
transfer at their current level, despite the level indicated on the job
posting. For example, if a P2 candidate is selected for a P1-P3 banded
position, the candidate will remain a P2 in the new role.
Main Accountability/responsibility
Analysis:
External market analysis/monitoring:
* Review marketplace data and make recommendations from brand/molecule implications and actions.
* Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.
* Communicate information about the market and insights to support with brand strategy.
* Good market understanding of healthcare environment, current and future competitor actions
* Identification of key consumer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the consumer target.

Internal analysis:
* Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution
* Uses analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.
Planning
* Participates in and contributes to strategy development by actively participating and listening to insight generation activities across key players/ cross- functional experts and identifying opportunities/issues.
* Develops a strategic plan under guidance
* Participate in brand planning process and meetings
* Identifies gaps between strategy and clinical/publication/product development plans that effect the life-cycle of the brand/molecule
Marketing Planning
* Uses knowledge of the elements of the marketing mix, other marketing understanding tools, customer journey and 'moments of truth' to develop local marketing plans with clear objectives.
* Identifies and applies the 'Launch readiness framework' to prepare for launch success in line with local market needs.
* Plans brand activities in line with local processes and policies to ensure positive customer experience
* Removes barriers that will prohibit Lilly KSA from delivering a positive customer experience
* Identifies the pre-market conditioning activities that may be necessary to commercialize a molecule.
* Develops a commercialization plan with guidance
* Uses working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trends
* Ensures brand tactics and insights are data driven
* Identifies insights for brand partnership with Lilly Market Research (LMR)
Implementation and execution of brand strategy
* Ability to update and reflect market strategy to reflect emerging/ changing trends
* Identifies and implements MCE brand solutions in collaboration with Digital Marketing Manager
* Recommends specific marketing tactics based on promotional mix, interpretation of published medical data etc.
* Ability to test, monitor, evaluate marketing tactics and adjusts marketing plans accordingly
* Uses appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines
* Influence decision making cross-functionally, particularly as it pertains to developing insights based marketing strategies to improve consumer outcomes. Comfortable with discussion/presentation to Management/leadership
* Manages vendors and groups involved with tactical development and implementation
* Creates internal communication plans with tailored messaging for key stakeholders
* Utilizes data and analytics to track key execution measures and inform key internal stakeholders
* Actively collaborates and close liaison with field based employees to understand customer needs and to execute tactical plans accordingly
* Reviews production stocking and inventory process indicators to meet sales forecasts
* Ensure risk management through compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.
* Ensures Financial Management through tracking and managing budget for consumer tactics including reconciliation. Where necessary make recommendations for financial trade-offs as needed.
* Embrace new corporate/regional/affiliate strategic directions and new initiatives such as selling models and multichannel customer engagement where appropriate
External Relationship Management
* Implements initiatives with key stakeholders that are important in supporting the brand strategy
* Develop relationships with key Thought-Leaders, patient support groups and other healthcare organizations in related therapeutic areas to understand partnerships, environment shaping and alignment with Lilly objectives
* Effectively manage agency relationships to support brand strategy and tactics
Internal Relationship Management
* Partner closely with functions that are integral to the brand's/molecules success (e.g sales, medical, corporate affairs and PAM) on a local, regional and global level
* Participates in and contributes to cross-regional initiatives related to the brand strategy
* Actively seeks for feedback
Measurement
* Monitors & evaluates marketing tactics and adjusting plans accordingly
* Interprets results, communicates issues/risks, and identifies opportunities for improvement
* Regularly monitors progress in metrics in partnership with management and support functions
* Makes recommendations to management based on the interpretation of results and brand/market knowledge
* Ability to answer key management/leadership questions

Professional Development:
* Keep up to date on trainings for professional development
* Ensure myPM objectives are completed in line with company process
* Understanding and adherence to all company policies and procedures
Educational Qualifications
* Bachelor's Degree in Pharmacy or PharmD
* MBA is desirable

Knowledge and Experience
Core
* Minimum one year experience in Pharmaceutical Marketing and/or Key Account Management
* Knowledge of Next Generation Engagement Tools such as VAE, eP2Ps, SOAs in his/her previous role
* Experience of condensing complex issues into simple solutions

Desirable
* Prior experience in marketing (Project work in brand management or digital marketing e.g. STA, marketing champion, Customer Plan work)
Skills
* Strong analytical and strategic thinking skills
* Strong interpersonal and communication skills
* Ability to work with strict deadlines and under pressure
* Strong command of Microsoft Excel & Power Point
* Excellent command of English and Arabic language
* High learning agility and willingness to learn new skills
* Ability to work effectively and deliver results within complex, changing environment
* Enthusiastic, ability to energize and motivate others
Other role requirements
* Saudi Nationals only for external candidates (non-Lilly)
* Will require domestic travel, and may require international travel
* May require evening/weekend work
* Must be legally allowed to work in KSA
Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries
(collectively "Lilly") are committed to help individuals with disabilities to
participate in the workforce and ensure equal opportunity to compete for jobs.
If you require an accommodation to submit a resume for positions at Lilly,
please email Lilly Human Resources (
[email protected] ) for further assistance. Please
note This email address is intended for use only to request an accommodation
as part of the application process. Any other correspondence will not receive
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Lilly does not discriminate on the basis of age, race, color, religion,
gender, sexual orientation, gender identity, gender expression, national
origin, protected veteran status, disability or any other legally protected
status.